SolveYourProblem
Article Series:
Start
An eBay Business
Use
eBay to Grow Your Other Businesses
by Jeff Cohen
Most of the people who make money from eBay
don’t actually make all of that money on eBay. There are all
sorts of ways you can use eBay to give your existing businesses
a helping hand.
The
Supply Side
If you have any leftover stock or used items from another
business you run, then why not sell them on eBay? You can make
this a regular thing, using it to get rid of things that won’t
sell for the premium you ask for in a shop, or items that are
no longer in demand in the town or city where your business
is based.
You can really make a lot of money this way, if you know what
you’re doing. You will, of course, already be an expert in
the items you’re selling, as you use them in your business,
and you’ll know that the items are of high enough quality to
be sellable. This is a whole new market for your old inventory!
Not only that, of course, but remember that your good eBay
reputation will make you a great buyer! If there’s ever anything
you want to get for your business, the chances are you’ll be
able to get it on eBay for a discount.
The
Sales Side
Here, though, is where the true power of eBay lies. eBay give
you an ‘About Me’ page, where you can write anything you like
and link anywhere you like. This means that you can get traffic
to your business’ website by linking to your website from your
About Me page and linking to your About Me page from each auction.
To create an About Me page, just click on ‘Community’ on the
toolbar, scroll to the bottom of the page, and click ‘Create
an About Me page’. You then get the option to either enter
your own HTML or let eBay guide you through the process. All
you need to do is write a little about your website, link to
it, and you’re done – you’ll notice that more people start
to come to your site straight away.
There are thousands of people who swear by this technique
to drive traffic from eBay to their website – with a little
persuasive sales copy on your site, they say, you can sell
directly to buyers, cutting out the eBay middleman. What’s
more, all the traffic you’ll get will be targeted – because
the people who click through were interested in your auction
to begin with.
This can be a really powerful technique, especially if you’ve
already got an e-commerce site. Even if you haven’t, you might
find it worth your time to set up a website that does nothing
but list your eBay inventory with a few dollars off each item,
with a PayPal ‘Buy Now’ button for each item. Then simply make
the link to your About Me page read ‘Visit my website for even
more bargains!’, and you’re done.
# # # # # SolveYourProblem.com : 2007
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