SolveYourProblem
Article Series:
Start
An eBay Business
You
Don’t Have an eBay Store? Why Not?
by Jeff Cohen
In fact, you might not even have heard of
eBay stores. Read on to find out what you’ve been missing.
eBay
stores come at three levels: Basic for $15.95 per month,
Featured for $49.95 per month or Anchor for $499.95 per month
(yes, that is typed correctly: almost $500). The best place
to start out is with Basic (you can even get a month’s free
trial), but if you like what you find then you should upgrade
to Featured quickly, simply because it has so many extra features.
Note that you must have a feedback rating of at least 20 before
you can get an eBay store.
But
what is an eBay store? Basically, it lets you list a set
of fixed price auctions together on one page for much longer
than auctions usually last – and most sellers with eBay stores
list the items at a slightly lower price. It’s like a list
of your special offers. You can put your logo on the store
and write a little about your business and policies, and your
customers can search your store for anything they might want.
Buyers can click through to your store using the door symbol
next to your name.
A good way to look at it is that it’s a little like having
your own e-commerce site outside eBay where you can list your
items more long term – except it’s all done for you without
you having to learn a new system. Items in eBay stores can
be listed for 30, 60, 90 or 120 days, or you can list items
permanently, paying monthly for each one.
So you Want an eBay Store Now?
You can visit eBay stores at http://stores.ebay.com. Go there
now and click the ‘Open a Store’ button on the right of the
screen to start signing up for the free trial. Then there are
a few steps to go before your store can open for business.
Step
1: Pick a theme. You can have whatever design you want
on your store, but to begin with pick something from eBay’s
options that you think would be appropriate.
Step
2: Add your store’s name, description and logo. You can
pick one of eBay’s pictures for the logo or upload a logo of
your own if you have one. Don’t worry, you can always change
this later.
Step
3: Choose your subscription level, and then click ‘Start
My Subscription Now’. Your store is ready! Remember that you
can customise it more at any time.
Listing items in your store is just like listing items on
normal eBay using ‘Buy it Now’, except that the durations you
can choose from for the store are much longer.
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