SolveYourProblem
Article Series:
Start
An eBay Business
10
Tips for Increasing Your eBay Response
by Jeff Cohen
So you’ve got the buyer in front of your auction,
and they’ve read the description. They’re must be interested,
or they wouldn’t be looking… but just how can you push them
over that line and make them leave a bid? Read on for some
tips.
Improve
your picture: In all that description writing, you
might have missed the vital importance of your item’s picture.
A picture with bad lighting or an intrusive background looks
amateurish and won’t make anyone want to buy from you.
Add
an About Me page: You’ll be surprised how much you can
reassure bidders just by creating an About Me page and putting
a little bit about yourself on your business on there. You
can also have a few special offers there for people who bother
to look at the page, and let people subscribe to your mailing
list so that you can email them updates.
Use
SquareTrade: Signing up at SquareTrade and displaying
their logo on your auctions shows that you are committed to
have them resolve any disputes that arise. You always see this
on PowerSellers auctions – it makes you look more professional.
Write
terms and conditions: Have the ‘small print’ clearly
visible on all your auctions, giving details of things like
shipping times and prices, your refund policy, and any other
business practices you might have. This helps build confidence
with buyers.
Show
off your feedback: Copy and paste a selection of the
feedback comments you’re most proud of to each item’s description
page, instead of making bidders go and look for it. If you
have 100% positive feedback, be sure to write that on every
auction too.
Add
NR to your titles: If you have extra space in a title,
put ‘NR’ (no reserve) on the end. Bidders prefer auctions that
don’t have a reserve price, and doing this lets them see that
yours don’t.
Benefits
not features: Make sure your description focuses
on the benefits that your item can give to the customer, not
just its features. This is a classic sales technique. If you
have trouble with this, remember: ‘cheap’ is a feature, ‘save
money’ is a benefit.
List
more items: If you want more people to respond to your
items, then list more items! You might find you have better
like listing items at the same time, instead of one-by-one.
There’s no need to use a Dutch auction – you can just keep
two or three auctions going at once for an item you have more
than one of in stock.
Accept
unusual payment methods: To reach those last few buyers,
accept payment methods that many sellers don’t, like cheques.
Buy
some upgrades: The best upgrade is the most expensive
one, which makes your item appear first in search results.
In crowded categories, you might find that this is worth the
money.
Once
you’ve got some buyers, you want to keep them coming back
to you.
# # # # # SolveYourProblem.com : 2007
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