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eBay
Title Writing Tips
by Jeff Cohen
Trying to be help your buyers find your auctions
can be a truly daunting task. Most people only search eBay
by title, not by description, and that means that you only
have those 55 characters of the title to cover all the possible
search terms. That’s not easy. In this email, I’ll give you
a few pointers.
Don’t
bother with eBay clichés: There
are plenty of eBay auction titles that say things like “Super
rare camera
wow look low price”. These are stupid things to put in your
title, as no-one is going to search for them.
Think
like a buyer: If you were looking for your item, then
what exactly would you type into that box? If you think it’d
help, try searching yourself to find someone else selling your
item. What were the first things you thought of typing?
Think
like other sellers: Keep an eye on which sellers are
doing best with items like yours, and try to copy their title
styles – if it works for them, it can work for you.
Be specific: You should be sure to write the item’s brand
and specific model number in the title, as people will often
search only for this information. Make sure that you also say
exactly what the item is.
A Few Examples
Here are a few examples of good titles. They’re real, and
they’re on eBay right now, making their sellers money. So what
makes them good?
“Dell Latitude Laptop P3 500mhz Notebook PC Computer”
If you know about computers, you’ll know instantly what this
auction is selling. It has manufacturer (Dell) and product
line (Latitude), followed by a few technical specifications
(P3 500mhz is the processor speed). Notice also that the title
includes the four words ‘laptop’, ‘notebook’, ‘PC’ and ‘computer’,
as the seller wants people looking for any of those words to
see his auction.
“OASIS Don't Believe the Truth CD Album (New)”
This auction for a CD is well formatted: it gives the artist
name in capital letters, followed by the album name. It then
manages to include the two key words ‘CD’ and ‘album’, as well
as the word ‘new’ – that means that anyone searching for ‘new
oasis cd’, ‘oasis new album’ and so on will find this auction.
“1840 Penny Black stamp, certificate, four margins”
Here’s a slightly more obscure one, from the exciting world
of stamp collecting. A penny black is one of the oldest and
most famous stamps. It uses a few key words that collectors
will consider important: ‘four margins’ indicates that the
stamp has been cut out with some margins around it and so isn’t
damaged, and ‘certificate’ tells you that the item has a certificate
of authenticity – it’s a real penny black. Remember to use
every bit of space to squeeze in as much important information
as you can in the title.
So now that you’ve
written a winning title, you need to start on a great description.
# # # # # SolveYourProblem.com : 2007
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