SolveYourProblem eBusiness Series:
Online Auction Site Tips, Hints & Strategies
You Need To Know
(includes eBay® and Yahoo®)
( 10 pages )

31.
HTML Code

If you want to bring life to your auctions, you should try using HTML tags. A strong recommendation by eBay is to avoid flashing animations since they actually create a distraction from your items. If you do not know how to use HTML, eBay offers an HTML tutorial page or you can hire someone to do this for you for a reasonable fee.

32.
Weekend Listings

To increase your chance of selling your item(s), work the amount of time you choose for your auction (7 or 10 days) to end on a weekend (there are some exceptions listed further down). The reason is that more bidders visit eBay on the weekends and since people jump in at the last minute to get a bargain, you increase your chance of a sale.

33.
Headlines

Do not add symbols such as asterisks (***) in your headlines. Although they may add a little punch to your headline, they also mess up how your auction is posted since asterisks are a part of HTML code. In fact, if you use asterisk, there is a high probability that your auction will not even show up.

34.
NetMechanic.com

If you have a photograph that is too large for eBay’s specifications, you can shrink them down using netmechanic.com. When you first get started, working with photographs can be a little challenging. Do not give up – eBay offers this service for this very reason.

35.
Checkout

If you choose to use eBay’s checkout system, make sure every box is checked when you list your item(s). This option can be helpful when used correctly, but can also be confusing.

36.
Community Boards

Pay attention to the community boards provided by eBay. They offer valuable information and helpful tips that can ultimately save you time and effort.

37.
Flaws

Advise potential buyers of any flaws in your products. If you are selling a plate that has a small chip, mention this in the description. If you are selling fabric and it has a small tear, disclose this information. The majority of eBay buyers are looking for bargains, which means minor defects can often be overlooked. The worse possible scenario would be to keep a flaw hidden and then have to deal with handling returns as well as losing a buyer.

38.
Negative Feedback

Unlike other sites that use a feedback system, eBay’s feedback is sacred and taken very seriously. Negative feedback is never removed. Therefore, if you leave negative feedback rather than trying to handle a tough situation between you and the seller, this could give you a bad reputation. If people see that you consistently leave negative feedback because your buyer did not pay as quickly as you like or whatever reason, buyers will be leery of buying from you in fear of getting negative feedback themselves should something go wrong.

39.
Second ID

One of the great features on eBay is the benefit of having more than one ID. If you will be doing a lot of selling, this doubles or triples your chance of selling and setting up different types of auction sites.

40.
PO Freebies

If you use the Priority Mail option through your post office, they will provide all your supplies free. This would include boxes, labels, and tape. Best of all, they deliver all these supplies directly to your door. In addition, go to USPS.com or UPS.com and request mailing supplies.

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