SolveYourProblem eBusiness Series:
Online Auction Site Tips, Hints & Strategies
You Need To Know
(includes eBay® and Yahoo®)
( 10 pages )

11.
Sending Items

In your description, provide accurate details regarding shipment. Make sure the item(s) are sent within the time you stated. In many cases, people purchase something for a specific purpose and if you do not ship it when stated, not only do you mess up their schedule for the item but you have probably lost a customer and opened the door for a negative feedback.

12.
Professional Wrapping

When you wrap your item(s), wrap it professionally in nice, clean tissue paper. If breakable, be sure the item is wrapped with bubble wrap as well. Include a business card with your website information, name, address, or a printed out statement showing the item(s) name, item(s) number, price paid, and a small hand-written note thanking the buyer for their purchase.

13.
Payment Options

The more options you can provide potential buyers, the better your chances of making the sale. Your options include PayPal, which is an online payment service, Billpoint, eBay’s payment system, personal checks, money orders, or cash. Remember that you will have buyers from around the world so an online payment service is extremely helpful.

14.
Shipping / Handling

You should always charge actual shipping costs. Several options can be added to your account that provides the actual costs. Another option is to state that you will provide actual shipping at the end of the auction, based on the destination zip code. Overcharging customers for shipping and handling is frowned upon and will result is unhappy customers.

15.
Insurance

Insurance is usually a good idea but in general, it should be an optional feature, with the decision left to the buyer. Remember two important things about insurance. First, insurance is VERY inexpensive. Therefore, in your description, you should state how much insurance would cost and recommend it. Second, you should also state in the description that if insurance is not purchased, you are not responsible for lost or damaged items.

16.
Go the Extra Mile

You want every customer to be a happy customer. If you have to do a little more research on shipping, or negotiate on price, remember that the customer is the reason you will have success. Therefore, be prepared to go the extra mile in providing them with superior service every single time.

17.
Auction Price

Set your auctions low, which will help encourage more bidding. The more bidding you have, the higher the price will ultimately go. In addition, if you add a “Buy Now” option for your auction, keep this set at a reasonable rate as well.

18.
Listing Category

When you choose which category to list your items, choose wisely. You will find some categories that are similar yet just enough different that it could make a big difference in how your item(s) is sold. Look at other items listed and choose appropriately.

19.
Sell by Lots

If you have two or more of one item, you can list it as a “lot.” For example, if you had five bottles of suntan lotion purchased from a salvage store for .50 each, and you decided to list them on eBay for $1.00 each, rather than list each one separately, another option is to sell them as a lot. Often times, people perform their search based on lots. However, if you had one bottle of suntan lotion, one bottle of regular lotion, and one bottle of aloe vera, you would want to list them as their own item.

20.
Completed Items

Look through completed items to research the prices paid by buyers for other auctions similar to yours. This will provide you with a better idea of what a good asking price would be if you were not sure where to start.

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