SolveYourProblem eBusiness Series:
Online Auction Site Tips, Hints & Strategies
You Need To Know
(includes eBay® and Yahoo®)
( 10 pages )

21.
Photographs

While auctions without photographs can and do sell, auctions with photographs sell much better. People like visualizations and want to see what their money is getting them. Make sure your photograph is clear, focused, and depending on the item (such as rings, shoes, etc.), offers more than just a straight view.

22.
Competitor Analysis

Just like any other business, you need to know what your competitors are doing. This will help you make the best possible decision when it comes to your own auction. Before listing your item(s), do a search for the same type item(s) to see what their descriptions looks like. Find different aspects from different sellers and use them to form one comprehensive site for yourself.

23.
Mister Lister

If you have trouble listing your item, use eBay’s service, Mister Lister, to help you get your items listed with ease. This is just one of many outstanding services provided by eBay.

24.
Size and Weight

If possible, stay with items that are smaller and lightweight. Remember that whatever you sell, you have to ship. Items such as furniture, lawnmowers, etc. are generally sold through a manufacturer or wholesaler. As an independent seller, you want to sell items that are easy to manage.

25.
Shipping Options

Set up accounts with several overnight couriers such as Federal Express and UPS. Once again, the more options offered, the better your auction will be received.

26.
Weighing

In order to provide accurate details and help in determining shipping costs, you need to know exact weights. The best option, which will save you many unnecessary trips to the post office, is to purchase an inexpensive quality scale for weighing your packages.

27.
Postage

Instead of always running out of stamps or having to run to the post office to ship a smaller item, fill out the information located at stamps.com where you can print stamps directly from your home computer.

28.
Shipping Rates

A quick and easy way to determine shipping costs is by visiting iship.com. This will allow you to provide shipping information to the buyer quickly, which in turn prompts quick payment.

29.
Reserve Auctions

Instead of listing your auction starting at a minimum bid, you might try setting a low reserve price, which attracts some bidders. Once your item(s) sells eBay then refunds your reserve auction fee.

30.
About Me

This important page needs to be completed. This is your opportunity to brag to your customers about the excellent service and amazing products you provide. Tell buyers about your guarantees, your integrity, and anything you like to encourage buyers to check out your auctions.

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