SolveYourProblem
Article Series:
Niche Marketing Opportunities
Learn
to Pick a Sales Generating Domain Name
by Jeff Cohen
Why settle for second best with a meaningless
domain name when you could easily find a sales generating domain
name for any website that sells a product or service?
A
good domain name that describes your product or service gives
it credibility, for example www.goldjewlery.com looks
professional, is descriptive and easy to remember. Compare
that to www.geocities.com/jewelry/gold.html...
If you have created a product, don't name it and then try
to find a domain name... The trick is to find your domain name
first and name your product after it using these brainstorming
tips:
1. Conduct
keyword research related to your product or service by
using these services to see what people are searching for:
2.
List the key benefits your product or service will give to
your customer, and because the shorter a domain
name is
the easier it is to remember, you might want to use single
words that imply a benefit. For example the word "cheap" implies
you will save money which is a major benefit.
Using a thesaurus will help you find all the synonyms for
your words and phrases.
3.
Mix and match the words you have researched to come up with
a domain that is:
- Short.
- Easy
to spell.
- Easy
to pronounce (if it has a rhythm to it and rolls of the tongue,
it will be more memorable. If it is difficult to
quickly say your domain name out loud, your potential customers
will mentally trip over it and not remember it).
- Descriptive.
When choosing your sales pulling domain name, pay
attention to the following ten tips and you could make (or save) a pile
of money:
1. Avoid using trade marked names, it's unethical and could
land you in an expensive legal battle.
2. Try and avoid words which have different spellings in other
countries such as color and colour, humor and humour.
3. Avoid unnecessary words and keep it simple. You would never
search for "low cost high quality garden utensils",
you're more likely to search for "cheap garden tools" and
it's easier to remember.
4. Avoid using numbers as these tend to be forgotten.
5. Avoid starting a domain name with the word 'the' or the letter
'a' as they tend to be forgotten.
6. Avoid using domain names where the end of one word and the
beginning of the next are vowels. For example, free ezines
reads OK as two separate words, but as one in a domain name
freeezines.com looks ridiculous and chances are people will
omit the third letter 'e' when typing the domain into a browser.
The same applies where one word ends and the next starts with
the same letter e.g. next topic - nexttopic
If you are using a hyphen (dash) to separate words then this
is not a problem.
7. In the US a .com domain name will be noticed far quicker
than any other domain name. Perhaps because .com is the oldest
extension and therefore the most associated with reputable
websites.
On the other hand local domain names will get the attention
of local surfers. For example, if you live in the United Kingdom,
mydomain.co.uk will get your attention far quicker than mydomain.com
because you know it is a UK specific domain name and probably
more relevant.
8. People will tend to type a domain name into their browser
without dashes. For example, they will type mywebsite.com instead
of my-website.com. A long domain name with dashes is easier
to read, but it's more annoying to type into a browser.
If you optimize your website for the search engines, having
a domain name with dashes has the advantage of making it a
little easier for the search engines to understand.
9. Domain names can only contain letters, numbers, and dashes.
Spaces and symbols are not allowed. Don't worry about upper
and lower case characters as domain names are not case sensitive.
10. It is not true that most of the short domain names have been
taken, thousands of domains expire every
day and many
of them are not taken up again. Type the phrase "deleted
domains" into any search engine and you will find loads
of websites dealing in deleted domains. Try it out and you
might find the short sweet sales pulling domain name you were
looking for. # # # # # SolveYourProblem.com : 2007
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