SolveYourProblem
Article Series:
Niche Marketing Opportunities
How
To Make Money Online
Without Selling Anything!
by Jeff Cohen
You
don't have to sell anything to make money from a niche
website. You read that correctly, no e-book, software
program, online service or physical product required... Just
a website!
The search engine giant Google has developed a pay per click
advertising system of their own which allows you to place their
advertisements on your web pages. If a visitor to your web
page clicks on one of these advertisements, you get paid a
percentage of the pay per click value.
This
system known as Google Adsense is a quick and easy way
for webmasters to monetize their website's content pages and
earn money from visitors to their website. What makes this
system so powerful is that Google uses a special algorithm
to determine the theme of each page and then only displays
advertisements matching that theme.
The
other side of the Google pay per click system is known as
Google AdWords. Products owners who wish to promote their
wares, open memberships in Google AdWords and create advertising
campaigns based on keywords which are regularly searched for
by people using the search engines. These advertisements appear
in two different locations:
1) They appear on the Google search results
page as "Sponsored
Links" when the keywords searched for by the web surfer
match those that the Adsense member included with their advertisement.
2) On any web page which has incorporated the
Google Adsense code they appear as "Ads by Goooogle" when
the theme of the web page matches the keywords the Adsense
member used
for their advertisement.
When
one of these advertisements is clicked by a web surfer,
the advertiser (Adwords member) is charged the amount they
bid on the keyword and the webmaster (Adsense member) is credited
with a percentage of the bid amount.
Due to the size of the internet and the shear number of people
advertising with Google Adsense, there is a wide range of topics
available for webmasters to capitalize on by creating websites
based on those topics, but structured specifically to earn
money through Google Adsense.
The
golden rule for an "Adsense Site" is
to limit the options any visitor has when they arrive at
a web page
to the following:
1) Click a Google Adsense Advertisement for more information.
2) Leave the website by clicking the back button or closing
the browser.
3) Clicking to another page on the website which displays
more Google Adsense ads. This last option must be made as difficult
as possible by not displaying the website menu in any normal
or anticipated position.
The
key to getting people to click on an AdWords advertisement for more information and not clicking the back button is
a
bit of a tightrope act... Basically you have to provide just
enough information to wet the visitor's appetite so they are
eager to carry on searching, but not too little that they get
annoyed because of a lack of information and the resulting
feeling they've wasted their time.
From your point of view you don't want to spend all that time
and effort building a website and getting a reasonable flow
of visitors through it, and only earning a couple of cents
when people click on your Google Advertisements.
Clearly you need to do a little research before hand and discover
which topics and related keywords or phrases cost the most
for an Adwords member to bid on. For example, anybody who wants
to promote an internet marketing related product using Google
Adwords had better be prepared to pay dearly for the more popular
keywords.
The
downside of building an "Adsense Site" on
an expensive theme is there is so much competition for the
popular
keywords, that you will have to be a search engine optimization
wizard to get the search engine rankings required to generate
enough traffic to your website.
The
key is to find keywords or phrases that people regularly
search for but which do not have much competition from other
websites on similar themes. You will not get much website traffic
from these little known keywords, so you will need to uncover
a lot more of them to make up the difference.
Once you have built your website and got the right balance
between keyword value, popularity and competition, your website
will earn a nice steady passive income from Google Adsense
with very little additional effort on your part. # # # # # SolveYourProblem.com : 2007
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