SolveYourProblem
Article Series:
Niche Marketing Opportunities
How
To Increase Your Niche Product Sales
by Jeff Cohen
When
somebody visits the sales page of your niche website, they
are looking for a solution to one of their
problems, they have an itch and they're looking for a way to
scratch it. They are not there to buy your product... That
is the last thing on their mind. Your website has got their
interest and they're checking it out, no more, no less.
Now it could be that they are in a bad mood and on that particular
day they don't like your writing style, or they might be late
for another appointment and don't have the time to fully read
your sales page, what ever the reason they won't be buying
your product today... and then they're gone. In fact most sales
pages are lucky to convert 4 out of 100 website visitors into
customers. That means 24 out of 25 visitors will leave your
sales page without buying.
You've no doubt heard many times that the way to get around
this problem is to get your website visitors to join your opt-in
list so you can pitch them over and over again with your sales
message. This is quite true, it's the way to go, but just how
do you get your website visitors to join your opt-in list?
It's not that difficult, there are many ways to get your website
visitors to join your opt-in list, and here are a few examples
you can implement on your website today:
1.
Place an opt-in form on your sales page. You need to place
your opt-in form a few times on your sales page, you also need
to make sure readers understand that you are providing some
free information related to your niche product and they only
way they can get it is by subscribing to your list, and the
reasons people will opt-in can include:
i) Those visitors who are in a hurry and don't have time to
read your entire sales page will be inclined to join your opt-in
list as a reminder to themselves to carry on checking out what
you have to offer.
ii) Those people who can't afford your product will sign up
for more information from your free information series.
iii) Those people can't decide on any course of action will
sign up hoping you will help them make up their mind.
In all cases, if you had not provided an opt-in form on your
webpage they would have left without subscribing, and you already
know how difficult it is to get visitors to your website in
the first place.
2.
Place your opt-in form on a popup which displays either as
soon as the webpage opens, or when it closes. Popups might
be the cause of much controversy, but no matter what people
think, they are effective. The new generation of popups and
popunders are not easily blocked and in some cases cannot be
blocked at all if the person is using Internet Explorer.
Fortunately the majority of internet users still use Internet
Explorer, so these unblockable popups are the way to go. Just
don't make your popups a nuisance... Use them with cookie controls
so they are only activated once per day or once per hour, and
don't use them on every page of your website. Some of the newer
popups will only activate if the website visitor exits the
sales page by closing the browser window or clicking the back
button. If they go through to the sales process and purchase
your product, they will never see the popup.
3.
One of the most effective ways of getting people to subscribe to your opt-in
list is to send them to a special opt-in form
first. In other words nobody gets to your sales page unless
they have subscribed to your list. These special opt-in pages
are known, amongst other things, as "squeeze pages" or "name
squeeze pages".
These pages are the most effective at converting website visitors
to subscribers and they don't seem to affect a sales page’s
conversion rate at all. If a sales page was converting 1 in
25 visitors to a customer, the introduction of a name squeeze
page doesn't seem to change that... For every 25 visitors to
the name squeeze page 1 still becomes a customer. The difference
is the number of people who subscribe is substantially higher
than for any other opt-in method.
The point to bear in mind is that many of the subscribers
to your list will buy your niche product from links in the
autoresponder emails sent to them. If you had not been using
an opt-in form you would never have had the opportunity to
make these extra sales. # # # # # SolveYourProblem.com : 2007
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