SolveYourProblem
Article Series:
Niche Marketing Opportunities
Increase
Niche Product Sales
With An Autoresponder
by Jeff Cohen
The bottom line to selling a niche product
or service online is you need to get as many unique visitors
to your sales page as possible. There's no doubt about it,
the more people who visit your sales page the more money you
make, but just how do you get more people to your website?
There are many different ways of increasing the amount of
traffic to your website, but every single one of them
fail because they only get your sales message in front of them
once. You spend all that time and effort getting them to your sales
page, they have a quick look round and they are gone... Perhaps
you caught them at a bad time, they might have been in a rush,
or they might not have had any spare cash, or they were simply
in a bad mood. It doesn't matter because they never bought
your niche product or service, you missed the sale.
What
if there was a way to get your sales message in front of
your website visitors not once, but many times, a system
which will regularly call attention your product. Fortunately
for you there is such a system and it's easy to install and
operate.
The internet marketing fraternity has come up with a utility
called an autoresponder. Not the system you can setup with
your email account that tells anybody who sends you a message
that you've gone on holiday or whatever. This is a system which
can send unlimited individual and unique messages to your website
visitors at any interval you desire.
When your prospective customer visits your website, you present
them with an irresistible free offer in exchange for their
name and email address. This could be a free information series
based on your product, or it could be another valuable product
on a similar theme to yours.
Once they have signed up for your free gift, you send them
a series of messages spaced a few days apart and offer them
useful free information with links back to your sales page.
If they find your messages interesting and useful there's a
very good chance they will decide to buy your product to get
more information.
Don't think it all stops there... They are still subscribers
to your list; they still expect to receive interesting and
useful information from you, so give it to them. Continue sending
emails to your list of subscribers at regular intervals.
The key is not to inundate them with advertisements; send
them useful and relevant information in every email and place
a link to other products of yours or join a few affiliate programs
and offer those products.
To get your hand on an autoresponder, you have three basic
options:
1)
Join a free autoresponder. A search on any search engine
will get you a list of many free autoresponders, but there
is a price to pay... Many free autoresponders will display
their own advertising messages at the top of each email sent
out by them. This message detracts from your message and considerably
reduces your emails effectiveness.
2)
Join a paid autoresponder. Again a search on any search
engine will get you a list of autoreponders to join, but there
is one factor which can greatly affect the delivery rate of
emails sent out... Many paid autoresponders are used by spammers
and most email service providers will block emails sent from
these autoresponders. Unfortunately this is not widely known
and obviously the people supplying the autoresponders don't
make this information public.
Before you join any paid autoresponder service find out how
they guarantee email deliverability. If they don't do anything,
or won’t answer you don't use their service.
3)
Purchase and install your own autoresponder script. This
is the option many internet marketers opt for as it gives them
complete control over their email marketing efforts, but they
also have to deal with spam complaints themselves. If you join
a reputable paid service, the autoresponder provider will ensure
all your lists are double opt-in which means every subscriber
has to confirm their subscription, any spam complaints from
subscribers to your autoresponders are handled by them.
When it comes to incorporating any of these autoresponder
options, the service or script providers offer extensive documentation
explaining how to get your autoresponder set up and working
properly.
# # # # # SolveYourProblem.com : 2007
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