SolveYourProblem
Article Series:
Niche Marketing Opportunities
Start
a Niche Marketing Site:
Here's What You Need!
by Jeff Cohen
Before you can sit back and reap the rewards
from operating your own niche marketing site, there are a few
vital components necessary to create a successful and profitable
website:
1.
A Product or Service to Sell
Not just any old product, you need to do a little research
and find a hungry market. The secret to making money is to
find out what problems people are facing and offer them unique
solutions.
Don't try to sell what every body else is, be unique. You
need to stand out from the crowd by offering a better solution.
Offering a cheaper solution doesn't always work. Any product
or service will have a perceived value to it; try to sell cheaper
than that and people will wonder what's wrong with it.
2.
A Domain Name
Despite what people may think, a well worded catchy .com domain
name will enhance your sales. It adds to the perceived value
of your product or service.
There are many places to buy domain names and a simple search
on any search engine will lead you to many of them. Many hosting
packages will include a domain name for no extra cost.
3.
Hosting
Before setting up the website on your domain you will need
to join a hosting service. There are thousands of hosting services
to choose from, and not all of them are reliable. Don't be
misled by price, there are many cheap reliable hosting services.
There are two basic types of hosting:
i) Shared Hosting - This is the cheapest hosting but your
domain will be hosted with many others on the same server.
When your website traffic is low, it makes sense to share the
server resources and cost with other people.
ii) Dedicated Hosting - This is more expensive, but your domain
is the only one hosted. When your website traffic increases
beyond a certain point you will have to consider dedicated
hosting.
When choosing a
host, take note of their "uptime" which
is often shown as a percentage. This is the proportion of time
the host's servers are working properly (i.e. your website
will be online). Any host who claims to have a 99.99% uptime
is lying to you.
4.
Website
The type of website you decide to use will greatly affect
your sales. The most important point is don't confuse your
visitors. If you want to sell a product, don't offer them anything
else, just the product.
A website with a single sales page will nearly always outsell
a content website with many pages. The reason... a single sales
page offers your visitor two choices, buy or leave. A multi-page
website offers your visitor many options and confuses them;
they will click to a few different pages and then leave without
buying.
5.
Good Sales Copy This is the make or break of your niche marketing site. A
sales page with poor copy will not sell very well.
Sales copy, what's that?
Sales copy is the wording you use on your sales page. It encompasses:
- What
types of words you use.
- The
way you use the words.
- The
layout of your page.
- How
you present your product.
- Above
all else, it explains how you customer will benefit from
owning your product.
Writing good sales copy is a skill which most people do not
possess. It is the area of a niche marketing site which will
take up most of your time, and if you're not prepared to study
copy writing, is best contracted out to a professional.
6.
Sales Processor The one thing you don't want to do with your niche marketing
site is process sales manually. The internet doesn't shut up
shop for the night; it keeps going 24/7. If you process sales
manually, you'll be doing it at all sorts of odd hours.
To get around this you need to use an automated sales processor.
This is simply a system that will automatically process credit
cards on your behalf. Your customer simply enters their credit
card details into a form and after these are successfully verified,
they are sent to a webpage explaining how their order will
be delivered.
7.
Autoresponder
This is the only optional part of a niche marketing site.
You don't have to use autoresponders, but once a customer has
purchased something from you they will be inclined to buy more
from you. If you capture their contact details you will be
able to tell them about future product launches, or fantastic
special offers you have put together.
There are many autoresponder services available and even scripts
you can purchase to install on your website. Before committing
yourself to any particular provider, do a little research.
Forums are a great place to learn who are the best or cheapest. # # # # # SolveYourProblem.com : 2007
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