SolveYourProblem
Article Series:
Niche Marketing Opportunities
Learn
To Create a Niche Product or Service
by Jeff Cohen
If you create a product based on what you
like, or what you think people will like, you will be extremely
lucky to sell one single copy, and you'll probably have to
bribe the person to buy it!
The
only way to create niche products or services that become
best sellers is to discover what your potential customers want. What problems are they facing that you can solve. What pain
are they experiencing that you can soothe.
There's only one way to get this information... You have to
conduct some research. You have to uncover your potential customers
needs, their pain, even their dreams and aspirations. Here
are a few idea to get you going:
Use
Forums
Use the search engines to find a number of forums related
to the niche your're interested in. Visit these forums regularly
and find out what questions people are asking and how often
they are asked. The same question asked by many different people
on many different forums is a possible topic for your product
or service.
Use
Surveys
If you own an opt-in email list, send a brief survey to your
subscribers to discover the problems they are facing. If a
common problem emerges from your survey, providing the solutions
to this problem is a possible topic for your product or service.
If you don't own an opt-in email list, you could send a solo
advertisement to a few ezines with a large subscriber base
and invite people to take part in your survey by offering a
useful reward for their participation.
If you own a website which receives a lot of traffic, you
could use a popup to invite people to your survey.
Use
Wordtracker
Wordtracker.com is one of the most useful research tools on
the internet. You can use it to uncover what people are searching
for on the internet.
Not only that, you can use it to find out how often people
search for different topics. It is a great tool for discovering
niche markets.
On its own, Wordtracker is unlikely to point you to your next
best seller, but when used in conjunction with surveys you
have a very powerful research tool.
Once you have discovered what problems your potential customers
are facing it is time to set about creating a product to solve
them using any of the following three methods:
1) Use
products which come with Private Label Rights
If you purchase a product with Private Label Rights you can
do virtually anything you want with the existing product, you
could:
- Insert
your name as the author/creator
- Re-arrange
the contents
- Add
to or remove contents
Private Label Rights is by far the quickest
method of creating your own product. The only real disadvantage
is other people
will be using the same content as their own, so if you use
the contents "as is" you won't have a unique product.
2) Use products found in the public domain If a product is in the public domain, it means the copyright
on it has expired and you are free to use the contents. While
not as quick as Private Label Rights products, using a product
from the public domain means you can get yourself a unique
product.
Do a search for public domain products and once you have found
one purchase a copy and have it digitized (made into an e-book).
You could do this yourself with a scanner and good character
recognition software, but you will be busy for many hours proof
reading and correcting. A quicker route is to have the work
professionally digitized as they do all the proofing and correcting
as part of the service.
You can copyright your new digitized product, meaning nobody
can sell copies in that particular format.
3) Create your own product
Even going this route doesn't mean you have to do all the
work. There are many people willing to write articles, write
e-books and even code scripts for a price.
By going to websites such as Elance.com you can negotiate
a fair price with people willing to do the work for you. Part
of the contract being you keep the copyrights, they simply
provide the finished content (known as ghostwriting).
The biggest disadvantage is you have no idea whether they
have used other people's content. If they have you will be
charged with copyright violation, not them. Before using a
ghostwriter, try and do a background check and check their
references thoroughly. # # # # # SolveYourProblem.com : 2007
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