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Article Series:
Niche Marketing Opportunities
Hot
Copywriting Tips:
Increase Your Niche Product Sales
by Jeff Cohen
The
success of your niche website is going to depend on the
quality of the copywriting on your sales page (there is no such thing as a product that sells itself). People
will only purchase a product or service if they consider it
a viable solution to one of their problems. Your task is to
convince visitors to your sales page that your product or service
is the best solution available.
It
is vital you get their attention; nobody is going to read
your sales page just because it is there. They need to be stopped
dead in their tracks and compelled into reading your sales
page.
You
do this with a big bold headline. A headline
that in one sentence highlights a problem your potential
customer is grappling
with and hints that a solution is available from reading your
sales page. For example, your customer might be flat broke
and desperately seeking a way of making extra money... This
Headline will get their attention: "How To Start With
Nothing And Create A Money Making Empire".
No matter how bold you make your headline, it's lost if the
next sentence doesn't capture your reader and lead them into
your sales page. This next sentence is often called a sub-headline
and is often formatted to be bolder than the rest of the text
on the sales page.
The
sub-headline must provide a compelling reason for your prospective customer to continue reading.
Saying your product
or service is the best is not a compelling reason. Implying
your customer will benefit in some way is compelling. For example
a sub-headline like: "This New Business In A Box Can Earn
You Hundreds Of Thousands Of Dollars While It Runs On Full
Auto-Pilot" implies that money can be made in this business
which runs on its own without much personal involvement. Basically
your big benefit is time saving; while the business runs on
its own, you can go do whatever you like.
Having got your readers full attention, its time to elaborate
on the problem and how your product or service can offer a
solution. You must speak on a one to one basis; imagine your
friend is sitting opposite you and you are explaining why your
product or service is the solution they have been looking for.
You need to get involved in the conversation that is going
on in their mind. In essence you need to create a FAQ (Frequently
Asked Questions) which asks and then answers as many questions
as possible. Put yourself in your friend's position and ask:
- What
are they feeling?
- What
are they scared of?
- What
do they disbelieve?
- What
are their expectations?
- What
is their dream solution?
Each
of your answers must introduce how your product or service
is the solution. In your final copy, you
may choose to list
these points or you may choose to re-write them so they flow
from one point to the next. There is no "best method" and
only testing will show which method works best in your unique
circumstance.
By
explaining the many ways your prospective customer will
benefit, you begin to create a desire for your product or service. Don't fall into the trap of implying you have improved on what
is available from your competitors. Running down your competitors
won't get you anywhere. The only way to heighten your prospective
customer's desire for your product is to show them more and
more ways they will benefit from owning your product or service. The only
time you list the features of your product or service is when they add to the benefits your prospective customer
will receive. For example, a key feature of a new computer
could be that it has a Pentium 4 processor, but owning a computer
with a Pentium 4 processor is irrelevant to somebody who only
uses it to download email; it is relevant to somebody who needs
the extra processing power of a Pentium 4 processor if they
use their computer as a full multi media center.
Having established a desire for your product
or service, you need to call your prospective customer
to action. Put simply,
you need to ask them for the sale and state it in an obvious
manner. For example, if your want them to order, use a very
obvious graphic order button which states "Click here
to order now".
Copywriting is a skill that takes a lot of learning and practice
to perfect. You are not going to be a copywriting expert on
your first time out, but experiment using these simple tried
and tested copywriting tips and are bound to increase your
niche website sales. # # # # # SolveYourProblem.com : 2007
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