SolveYourProblem Article Series: Networking
How To Successfully Network Yourself

Smart Networking: How To Build Your Contact List

Networking is an integral part of business life, but there is a fine line between actually networking and just plain old socializing. When you get a chance to network, the goal is to walk away with new and valuable contacts that may be useful to you in the job you are in now, or who may be able to help you in your future career goals. Building up a strong list on contacts can be helpful to you in any number of ways – when you take the time to network, you never know who you will meet.

Of course, to get the most out of your networking opportunities so you can build up your contact list, you should follow a few rules of the game. First, you should recognize that almost any encounter could turn into networking opportunity. Be open to meeting new people on your commute to work, business trips, bars, and parties, as well as the more traditional networking events like trade shows. But also recognize what is not an opportunity to network. That lady next to you on the train may not want to talk shop on the way in to work, and that guy at the party might just want some downtime. No one will be receptive to you if you intrude on his or her personal space and time. If you meet someone you think could make a good contact for you, but the time for a business chat just isn’t right, tell them you don’t want to bother then at that particular moment, but that you would like to find a more convenient time to talk about opportunities for you both. Offer your own business card and get theirs so you can contact them for a meeting at another time.

When you have your perfect networking opportunity in place, you need to approach people in the right way. Be confident; firm handshakes and eye contact are important. Make sure you have the knowledge about your business you need to get the job done; if you try to wing it, you’ll end up doing more harm for yourself than good. Don’t be afraid to rehearse your opening gambit or to plan out a few “small talk” topics in advance. Knowing you are prepared will help give you the confidence you need to make a good impression.

At networking events, avoid latching on to one friendly face for the evening. Remember, you’re there to make as many contacts as possible. Work the room. Experts recommend talking to each person for a maximum of three to five minutes. If you hit it off with someone, make plans to talk in more depth another time. This is one occasion when quantity is worth more than quality.

To turn the new contacts you have met while networking into long term contacts you can call on when needed; follow up after your first meeting. Even if they have said they would contact you, don’t wait around. Drop them a line the next day. Specifically reference your conversation and suggest a time to talk about opportunities. Avoid leaving things vague; if a person can be a useful contact for you, it is up to you to cement the relationship. Don’t forget to hold up your end of the bargain as well. If you have made any promises or can open any doors for your new found contact, make sure to follow through.

Successful networking separates the mediocre business performers from the business world stars. Don’t miss a chance to expand your network; every contact you make has the potential to be the most valuable one to you some day.

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SolveYourProblem.com : 2007

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