"A
book provides you with more credibility than anything
else you can do:
more credibility than an audiotape, a videotape,
a seminar, a screenplay or a song. People place a higher
value on a book than on a tape-even though the same amount
of work may have gone into the production. The fact is authors
are highly valued in our society."
-Dan Poynter Para Publishing
What is an information product?
Information products are a fantastic tool to increase
profits, credibility, traffic and much more. The term information
product can apply to all factual books, reports, transcripts
etc. but in the online world, the phrase is used to describe
electronically deliverable, knowledge based products. They
are often known as knowledge based goods, or digital goods
and are available to download, or are e-mailed to the customer.
Information products are usually in written format, but
in recent years, audio and video files have become more
popular.
Here are some examples of possible information product
types:
From: Jeff's
Desk
