SolveYourProblem
eBusiness Series:
Fundraising
Essentials For Your Non-Profit:
How To Raise All The Money You Want
( 34 pages )
What
is Fundraising?
Fundraising is
just what it appears to be - the raising of funds or money.
For a non-profit, fund raising is often the only way to get
the money to pay for the facilities and programs that the
group wishes to organize. Fundraising can take many forms,
from sales to direct asking for money to organizing events
or lotteries for which people will pay.
Why is Fundraising
Important?
Since non-profit
groups are by their definition groups that do not wish to
profit many people wonder why they must raise money at all.
In fact, fundraising is often the only way that non-profits
have of gaining the money needed to rent the space and organize
the programs needed to fulfill the group’s mandate.
Fundraising can
help raise awareness through newspapers or newsletters, it
can help a group establish an Internet site, and it can help
people that the group is hoping to help. For example, a women’s
shelter will need money for a shelter space, money for food
and board for abused women, and money for programs such as
education and job training for the women who visit the center.
The costs of even
a small women’s center can be enormous, and fundraising is
the way to raise this money. All simple non-profit groups
need some money in order to really do good, and this is where
fundraising comes in.
Why do I need to
learn about Fundraising?
Plenty of people
assume that fundraising is as simple as holding bake sales
or some other organizational activity until enough money
is raised. If you only want to raise a small amount of money,
this may be fine, but for many groups this approach is too
uncertain and too limited to be very effective.
If your group
will be around for a while, then you will want to raise money
consistently in order to keep your group going. You will
need to learn many things in order to keep enough money coming
consistently:
- How to find
enough money to keep your programs going and your group
expanding
- How to find ever new sources
of money in order to ensure that you have enough consistently
- How to continue to run the
group’s programs and fulfill the group’s mandate even while
taking the time to fundraise
- How to stay organized and keep
group morale and interest high - even after many years
of fundraising
You will learn
these basics and much more as you keep reading...
 
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