SolveYourProblem eBusiness Series:
Fundraising Essentials For Your Non-Profit:
How To Raise All The Money You Want
( 34 pages )

Raising Money & Fundraising

Campaigning/Marketing/Public Relations

Marketing and public relations are similar to advertising but more subtle. Advertising is clearly identified as advertising. We all know what an ad looks like. Marketing, PR, branding, and other like ways of advertising something, though, are more subtle. Consider some of the more subtle ways to let people know about a non-profit or a fundraising venture:

• Have possible donors read about the group in an interview or newspaper article about new non-profit groups in the area.
• Have possible donors notice the group’s logo and name on caps, t-shirt, water bottles, and other items
• Have possible donors overhear people talking about a group in the elevator or on the street
• Have possible donors notice art work or street chalk drawings of a group’s logo and name

In most cases, this is a very sophisticated form of advertising used by large business corporations that have huge advertising budgets. On a smaller scale, though, you can do your own marketing. Consider the following ideas, which are possible even for a small non-profit:

• Appear on a local radio or even college radio show for an interview. This may take some setting up, but some stations will agree. During the interview, mention your group’s name and upcoming event.
• If any member of your non-profit group has a DJ friend, have that friend mention your non-profit at a club, gig, or on air.
• Offer to write an article for the local paper, a local online site, or a local magazine. Refer briefly to the group and any fundraising efforts that are upcoming.
• Have caps or t-shirts with your non-profit’s name and logo on them and distribute these to people who will wear them.

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