SolveYourProblem
eBusiness Series:
Fundraising
Essentials For Your Non-Profit:
How To Raise All The Money You Want
( 34 pages )
Raising
Money & Fundraising
Advertising
You may want to
put advertisements in the newspaper in order to advertise
your campaigning efforts. Whether your ad is a small ad in
the local paper or a spot on the radio, you will want to
make sure that you give the information and the emotional
appeal you need to get your ideas across. If you are announcing
a specific event (marathon, sale, or other event) be sure
that you include the basic information such as time, place,
day, and details of the actual event.
It is important
that you place your advertising where your intended donors
will see it. If your non-profit is a local children’s charity,
you will likely not be advertising in national adult magazines.
Instead, you will want to advertise in the local paper on
the “family” page. If you can afford it, get ads in weekly
papers or in the Saturday or weekend edition of a daily (more
people read the weekend edition of the daily local paper,
in most cases). Radio and television ads are also great,
but can be expensive.
You can try asking
companies to offer advertising for free. A local advertising
company, for example, may agree to design an ad for you.
Newspapers or radios (especially local media outlets) may
offer to let your non-profit advertise for free as a donation.
To ask, write a letter and follow up with a phone call to
the media’s marketing director. Even if you have to pay for
your advertising (many media outlets are reluctant to give
away advertising as this is how they make money), it is important
to advertise your fundraising efforts if you want donors
to respond with donations.
You should not
overlook inexpensive or free methods of advertising:
- Bulletin board
advertisements in grocery stores, schools, and on telephone
poles
- Announcements in schools and
churches
- Posting information on online
local forums (online forums designed for people in your
town or city).
- Advertising in the local community
calendar. Most towns and cities have free community event
listing either online or in some publication. People frequently
check here for upcoming events and news.
- Classified ads cost only a
few dollars, but if your non-profit is holding a sale,
classifieds are the perfect place to advertise as this
is often a key place serious “flea marketers” will check
when deciding which sales to go to.
- Walking Advertisements: Volunteers
can hand out printed ads or carry ads on themselves in
the form of printed t-shirts or printed boards.
 
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