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SolveYourProblem
eBusiness Series:
Fundraising
Essentials For Your Non-Profit:
How To Raise All The Money You Want
( 34 pages )
Fundraising Ideas:
Finding the Best Ones for Your Non-Profit
- Direct Mail: Many
non-profits send direct mail campaigns asking for money.
These are essentially letters that explain why money
is needed and tell potential donors how they can contribute.
In some cases, these letters are very fancy, offering
free stickers or desk calendars to donors and offering
photos and touching stories to convince donors of the
importance of the cause.
The problem with direct mail
is that it can be a costly fundraising venture. You will
need to design the letter or have it designed by a marketing
firm. Printers will need to replicate the letter and you
will need to include self-addressed stamped envelopes in
order to make it easier for donors to respond. The post
office will give you a discount on mass mailings if you
are a non-profit, but you may still have to pay a lot,
only to find that many potential donors discard your mailings
as “junk mail.”
Direct mail can work, but it has to have a very compelling
theme and contain a very well-written letter to elicit
a large response. In general, larger non-profits with professional
marketing services (Easter Seals, the SPCA, United Way)
do well with direct mail. It is a rather ambitious for
a smaller non-profit group.
- Donation boxes: Donation
boxes can be set up at store counters. In most cases,
these are clear plastic boxes with your non-profit group’s
name and mission printed on them. The idea is that store
patrons can put extra change in the boxes if they like
to. In most cases, these donation boxes fill up very
slowly but they are also inexpensive to set up and as
long as you can convince a few store owners to keep your
box next to the cash you can make some small extra fundraising
money each month. You can’t really rely on these boxes
for all your fundraising needs, but they can supplement
the donations you get from others methods.
- Group cooperation: Many
non-profits have found that they can get great fundraising
results if they can cooperate with other groups. For
example, if schools and churches are willing to fundraise
on your behalf, you will be able to get more money through
their efforts since these groups contain many people.
Approaching other groups to help in fundraising efforts
takes time and effort, but the results are often worth
it.
- Services for hire: Rather
than selling products, some non-profits find that they
benefit by offering services. Usually all that is needed
are some volunteers willing to work for free. Donors
need to be approached in order to be asked whether they
would like a shoeshine, or whatever your group is offering.
In general, the cost of the
service should be free and you should note that the money
is going for a non-profit cause. This type of fundraising
is often effective for a shorter-term project rather than
for regular funds. Among some of the services that your
group can offer for a fee are the following:
- Shoeshine services
- Portrait sketching of passers by (tourists sometimes
like to buy pictures of themselves in a particular spot)
- Car wash
- Dog walking services
- Grocery carrying services (you will need to ask for permission
from a store to do this)
- Yard work or general handy work
- Boat rides or horse
drawn carriage tours
- Grants: Every
non-profit group should seek out government grants and
grants from philanthropic organizations. Look in your
local library to find directories of grants offered and
write away for applications for the grants.
Applying is often time consuming
(and you will want to be sure to take the time to do a
good job on applications) but it is well worth the effort.
In some cases, you will be able to get steady money for
your group through grants, so be sure to apply for all
the money sources from governments and agencies that you
can.
- Telethons: These
television events are broadcast for a few hours, during
which time donors are encouraged to call in and make
donations. Usually, larger non-profits use this method
because you need the participation of a television station
and a call center to do this (which can be expensive).
However, if you have these
resources (as well as a celebrity who can help you host
the telethon), telethons are a good way to raise larger
sums of money.
- Telemarketing: Telemarketing
means that you call people at their homes in order to
ask them to donate money to your non-profit. In order
to do this successfully, you need to be able to take
credit card payments and you need to purchase a marketing
list (a list from a marketing company that lists people
who have donated to similar causes in the past).
You will either need volunteers
to make the actual calls or rely on a call center to make
the calls for you (at a price). Although telemarketing
can be effective, many would-be donors find this method
intrusive and will often have a negative response. In most
cases, talented callers make the difference between a successful
telemarketing campaign and a failed one.
- E-mail campaigns: Some
groups have tried fundraising through e-mail. It is an
appealing idea as email is very cheap and it is possible
to send many emails making many appeals. However, this
form of fundraising is still quite new and many people
dislike unsolicited email (which is called “spam”) and
never read it, especially as it is often carries computer
viruses.
 
> Home > Fundraising
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