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SolveYourProblem
eBusiness Series:
Fundraising
Essentials For Your Non-Profit:
How To Raise All The Money You Want
( 34 pages )
Fundraising Ideas:
Finding the Best Ones for Your Non-Profit
- Marathons: Marathons
involve getting people to volunteer to participate in
an event. These volunteers then recruit other volunteers
to sponsor them for money. For example, the most popular
types of marathons usually involve walking or running.
Participants have friends and
family sponsor them for a flat fee or for a specific sum
for every mile jogged or walked. Once the marathon is done,
the volunteers go to their sponsors and collect the money,
which is then handed over to the non-profit. In order to
organize a marathon, you will have to find a place for
the marathon, ensure that advertising gets enough participants,
and arrange ways to feed or refresh the participating volunteers.
The nice thing about marathons
is that volunteers will often work themselves to find sources
of money, which increases the amount of fundraising money
that the non-profit can get through this method. Since
marathons are also quite visible, many companies are often
willing to help with expenses and supplies in exchange
for some advertising at the event. Many non-profits successfully
hold a once- a-year marathon in order to help with fundraising.
In many cases, you can get
more volunteers to take part by offering prizes to participants
who raise the most money. Besides that usual marathons
that call for participants to jog or walk, there are other
types of marathons:
- Dance-a-thons: In
these events, participants have to dance to provided
dance music for a specific amount of time. This type
of event is good if you have a younger target donor list.
- Sew-a-thons: In
these events, participants sew (or quilt or craft) for
a pres-set period of time or until a specific amount
of things have been created. As an added bonus, the things
created this way can then be sold at a fair or sale.
However, if you decide on this sort of marathon, you
will need to make sure that you can find enough volunteers
willing to sew or craft for an extended period of time!
- Exercise-a-thons: These
were popular a number of years ago, but it is still possible
to find this sort of marathon hosted by non-profits.
Participants are encouraged to exercise for a specific
period of time or are encouraged to take part in once
type of activity (skiing, swimming, horseback riding,
biking, boating, aerobics, skateboarding, in-line skating,
or some other activity). It is important to ensure that
the marathon is not so long that people will be injured
and it is important to provide some medical help at the
marathon site to ensure that anyone who is injured or
becomes ill can get the help they need.
- Clean-a-thons: This
type of marathon is very popular among groups with a
“green” theme. In exchange for the possibility of cash
and prizes, participants agree to clean part of a city
or highway, often agreeing to pick up specific amounts
or garbage in order to get sponsor support.
This type of marathon is nice
because it has several side advantages. The city or town
area will usually be much nicer-looking after the event,
which means that media or town politicians will often support
such an event, ensuring more participants. Schools, neighborhood
groups, churches, and other groups interested in the community
are usually willing participants, ensuring that you have
enough people taking part.
This type of marathon certainly
makes everyone happy. It is also a snap to organize. You
will need to provide refreshment, prizes, and garbage bags
as well as thick gloves to protect participants. You will
also need someone to take collected recyclables to be recycled.
Additional volunteers will have to follow up with participants
in order to get sponsor’s contributions.
- Kiss-a-thons: As
the name suggests, in this type of marathon calls for
participants to kiss for a specific period of time. In
many of these marathons, participants have also tried
to get participants into the world book of records for
the longest kiss.
- Fasts: Marathon
fasts are becoming quite popular. Events such as the
“24 hour famine” raise awareness about world hunger as
well as the money that can change poverty. Participants
need to be told about the dangers of long-term fasting
before beginning.
- Cook-a-thons: In
these events, which are often better for small towns
where security issues are not as much of a concern, participants
cook for a specific period of time. The food cooked can
be sold to raise even more money or can be donated to
a shelter or food bank. These marathons can be expensive
to sponsor unless you can get a company to help you,
as the cost of cooking supplies can be quite high.
- Eating contests: Part
race and part marathon, these contests are often part
of a fair or bazaar. Participants try to eat as much
of an item (usually a pie) within a set period of time.
- Sit-ins: In
the 1960s, sit-ins were used to protest certain conditions
or institutions. Today, some non-profit groups are using
the sit-in to raise money and awareness for specific
issues. Participants spend a few days in a specific area,
“camping out” creating a stir about an issue while also
raising money through sponsors. This type of marathon
requires lots of organizing and careful controls to keep
everyone safe. Also, you will need to find someone willing
to lend space for your event.
- Read-a-thon: In
this type of marathon, participants read as many books
as they can over a period of a few weeks. In exchange,
sponsors give participants a specific sum of money for
every book read. Since this activity takes place on participant’s
own time, there is no need to provide a space or refreshments.
Participants also provide their
own books, making a read-a-thon one of the more inexpensive
forms of marathon to organize. Schools and libraries are
often willing to help advertise or support this type of
event, as well, so you can be sure of getting help with
this type of project.
In fact, any event or activity
that can be organized to take place in a group for a few
hours can generally be made into a successful marathon.
For inspiration, try looking at the Guinness World Book
of records and other similar reference works for activities
that could be converted into a marathon.
 
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