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SolveYourProblem
eBusiness Series:
Fundraising
Essentials For Your Non-Profit:
How To Raise All The Money You Want
( 34 pages )
Fundraising Ideas:
Finding the Best Ones for Your Non-Profit
- Drives: Drives
are basically requests for things. Of course, all fundraising
is basically a money drive, but sometimes asking for
objects (especially for items that people may be getting
rid of anyway) can help bring in a better response. Many
people who will not donate money will be able to afford
to donate something that they may want to be rid of anyway.
If you are planning on having a sale, you may need to
organize a drive first in order to ensure that you have
the items you need to sell. Drives can also be used to
gather items that can be used in a non-profit’s programs.
A homeless shelter, for example, may wish to hold a bedding
drive in order to get the beds and linens needed to house
the homeless. Such a drive may get a better response
than simply asking for money in order to buy the bedding.
Some of the more common drives include:
- Blood drives: usually
organized only by larger non-profits such as hospitals,
clinics, larger shelters, and the Red Cross, blood drives
ask people to donate blood so that those who need a transfusion
can get the medical help they need. Blood drives are expensive
and require trained medical personnel as well as plenty
of equipment for taking, testing, and transporting blood
to be stored.
- Food drives: These drives usually aim
to raise non-perishable food for food banks, shelters,
overseas programs and other non-profits.
- Toy and gift drives: Often
held around the holidays, these drives aim to offer toys
and gifts to children who might not otherwise get a holiday.
In some cases, excess toys and gifts can be sold to second
hand shops in order to raise money as well.
- Book drives: Non-profit groups having
to do with literacy or education sometimes seek book donations
in order to give books to students and others or in order
to organize programs such as bookmobiles. Books can also
be sold to raise money for non-profit programs.
- Housewares drives: Some
non-profit groups ask for household items which can help
those in need or which can be sold for fundraising purposes.
- Clothing drives: Some
non-profits ask for donations of used clothing (sometimes
specific items such as coats) in order to clothe those
in need or in order to sell the clothes in order to make
money for non-profit programs.
- Volunteer drives: Some drives ask for
specific work or volunteers for projects. For example,
Habitat for Humanity, a group working to create affordable
housing, often asks for labor work (construction workers,
plumbers) that can help in building houses.
Many people (and even companies)
are willing to offer their help and labor even if they
are more cautious about offering their money. This sort
of drive can be invaluable as it can save enormous amounts
of money on services. If you need to build or renovate
an office space, for example, you can get contractors to
offer some of their services. Then, you will only need
to raise a smaller amount of money through other means
in order to pay for utilities and other necessities.
- Fundraising Company
Sales: There
are businesses that exist solely to make money through
fundraising. They get non-profit groups to sell products
and then offer a part of the proceeds to the business.
The fundraising sales company offers the products to
be sold, the catalogues and in some cases sales training.
The non-profit supplies the labor of selling and the
footwork. Both parties get some of the money. The advantages
of this type of fundraising are that the companies
often provide most of what you need to fundraise. The
products are often professionally made and so of a
quality that may appeal to buyers.
On the down side, you do have
to give some of the money you earn to the company in many
cases. Sometimes, initial start up costs or the costs of
paying for unsold items are quite high, as these businesses
vary in quality and trustworthiness. If you decided to
follow this route in advertising, be sure to carefully
investigate any company you work with. There are many items
that companies offer to you to sell, including:
- Chocolates, cookies,
donuts, or other foods
- Paper products (stationary,
wrapping paper)
- Gift items
- Crafts
- Pet supplies (leashes, bowls,
sweaters)
- Art supplies
- Learning Tools (flash cards,
etc.)
- Magnets
- Candles
- Books
- Posters
- Cosmetics
- T-shirts or other items of
clothing
- Buttons or stickers
- Toys, games, or puzzles
- Door to door appeal: Some
non-profits ask for donations through a door to door
appeal for funds. The idea is that donors are less likely
to say “no” when asked in person. If you decide to go
this route, be aware that this method is time consuming
and likely to result in plenty of “no” responses anyway
- many people find that door to door sales people and
requests are intrusive and some people will not even
answer their doors if they see someone unfamiliar on
their step.
In today’s world, it is also
important to keep your volunteers safe by having them travel
in groups. This method of fundraising often works best
in smaller communities and for groups trying to raise money
for a very specific and very local cause (such as trying
to save the local park).
 
> Home > Fundraising
Strategies Main
Page
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by Jeff Cohen, Founder of SolveYourProblem.com
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