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SolveYourProblem
eBusiness Series:
Fundraising
Essentials For Your Non-Profit:
How To Raise All The Money You Want
( 34 pages )
Some
Final Tips in Choosing A Fundraising Idea
As you begin to
figure out which ideas you want to adopt for your non-profit
group, you will want to ask yourself some questions to make
sure that you choose the fundraising ideas that are most
likely to succeed for your group:
- What
can go wrong? Of
course you want to be optimistic and imagine all the
things that can go right in fundraising, but you need
to consider the possible problems that may arise with
a problem. If the risks are things your group cannot
manage, then you may want to choose another idea. If
your fundraising method will get you into debt before
you make any profit, you may want to reconsider. If
your idea involves food, you will want to make sure
that there is no risk of food poisoning that could
result in a law suit.
- Are there special
requirements? You may need a special license
to host a lottery or bingo night. Even a movie night
is ruled by copyright laws. Consult with a lawyer to
ensure that you have all the legal requirements of
a fundraising idea taken care of.
- How much are total
costs? Add up costs of supplies, services,
rentals, and space. If the costs are too high, you
may need to start with simpler and less expensive fundraising
ideas and work your way up slowly.
- How much time will
we need to invest? Consider
not just the time of the event, but also all the preparatory
work for fundraising, all the paperwork, all the organization,
and the work that needs to be done after an event (including
cleanup).
- Do we need to hire
special help or consultants? Some
projects are more complicated and may need to have
a professional touch to appeal to people. This can
be very expensive, although for groups that can raise
a lot of money; this expense can be worth it.
- Will this idea get
us in trouble? If your non-profit supports
a controversial subject (gay rights, for example) you
need to decide whether a particular fundraising effort
will get you in trouble. Even non-profit groups with
very neutral causes that are widely supported can get
into trouble if a volunteer is injured or of someone
gets hurt through a fundraising venture. Consider all
the risks of every fundraising idea you consider.
- What is the competition? Most
non-profits are trying to make the world a better place,
and it is not great to consider them “competition,” but
competition they are. If the Girl Guides are selling
their cookies and you are considering a fundraising idea
that involves selling cookies, the competition may ensure
that you get little money for your efforts. Choose an
idea that no one else is currently trying and one that
will not overlap too much with another group’s own fundraising
efforts.
- Are we offering variety,
quality, and something new? This is the secret
combination that will ensure higher fundraising earnings
because it will ensure that customers or donors will
want to contribute. Those who buy your products in
fundraising or offer money through donations want a
quality product or service. They want something new
and varied - if many groups in your area are selling
chocolates, donors are less likely to give to your
campaign because they are bored by the idea. Try to
offer your donors a choice and offer them something
that is not run-of-the-mill and they will reward you
with donations.
- Long term idea or
one-shot deal? Not
every idea needs to raise money in the long run, but
if all your fundraising ideas seem to offer short-term
money in exchange for a lot of work, you need to consider
how you are going to get the money to run your group
on a day-to-day basis.
- What are the odds
for corporate help? Ideas that at least have
a chance of getting support form local businesses are
more likely to bring in more money.
- How much money do
we hope to bring in? You
may not want to think about dollars and cents, but
you need to. You need to know how much money you need
to raise before you start you efforts. That way, you
will know which fundraising ideas will not be adequate
in bringing in the money you need.
- Who will show up? You
need to decide whether your fundraising ideas will appeal
to a wide enough range of people to be money-making ventures.
If you live in a bedroom community full of seniors, a
skate-board-a-thon may simply not draw as many people
as a fair or a retro dance.
- Is timing a consideration? If
your fundraising ideas are holiday-related, you need
to start planning well ahead of the holiday.
- What are some probable
responses? Anticipating
the possible reactions your event will have (both the
positive and negative reactions) will make it easier
for you to handle the various reactions that fundraising
efforts generally elicit.
- What, exactly, needs
to be done? Make
a large list of everything that needs to be done in
order to make the fundraising a success. Are you able
to do these things? If not, you may need to choose
a more suitable idea or find ways to accomplish all
the tasks on your list.
 
> Home > Fundraising
Strategies Main
Page
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Magazine, Online Strategies & Crain's BtoB Marketing,
then you really need to wake the heck
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issue is filled with great nuggets and gems on sales, marketing, consumer
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creative ideas on how to grow your business. You
can still receive a free subscription to them as a
coutesy thru SolveYourProblem.com. So don't wait. These are my
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Entrepreneurs
& Opportunity Seekers :
Your Definitive Guide
"30
Things You MUST Ask Yourself Before Blowing a Wad of
Hard-Earned Cash On Any Hot, New Business Opportunity"
-
by Jeff Cohen, Founder of SolveYourProblem.com
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