SolveYourProblem
Article Series:
How To Start
A Craft Business
Marketing
Ideas for Kids Crafting Parties
by SolveYourProblem.com
Are
you a whiz at organizing fun and original kids craft parties? Do your parties tend to leave people talking
for days? If you enjoy putting together crafting parties for
kids, you might want to consider making a business of it. Kid’s
parties are some of the most common type of celebrations, and
there is never a shortage of potential customers. Moreover,
today’s parents are often so busy that they would likely appreciate
some help in planning memorable celebrations. Here are five
ideas to help you market your burgeoning crafting party business.
1. Talk to other moms. If you’re a mother, talking
to other mothers probably comes naturally in the course
of your everyday
life. Whether you’re at soccer practice or ballet rehearsal,
don’t be shy about talking to other mothers. Most people will
express genuine interest when you mention that you have a business
that specializes in creating crafting parties for kids. Tell
them about some of the most memorable theme parties you have
created. Emphasize how unique craft parties are in comparison
to conventional birthday celebrations.
It’s a good idea to be prepared for this type of encounter.
You might consider carrying a portfolio with you so you can
show potential customers pictures of the type of parties you
have organized. Of course, you should have business cards that
you carry with you at all times, as well. In this same vein,
come up with a unique name for your craft party business—something
that will prompt people to inquire more about it.
2. Host your own ‘open house’ kids craft party. Organize a craft
party to launch your new business. This allows people
to know what you are up to, and creates word of mouth. If you’re
a mom, throw a craft party for your kids and have them invite
their friends. If parents demonstrate interest in how you’ve
organized the party, mention that you actually operate a business
that specializes in such parties. Chances are children who
attend the party will want to have a craft party of their own
in the near future. If you don’t have children of your own, consider hosting a
party for children at your local community center. Or plan
a party for the children of friends or family.
3. Purchase or create a small and inexpensive party favor, and
attach your business card to it. Pass out these party favors
at craft parties, local carnivals and fair, or any place you
might find potential customers. Making your business card more
memorable increases your chances of getting contacted by potential
clients. You might even consider printing up inexpensive notepads
or calendars with your business’ name and contact information.
4. Offer to host a charity event. One of the best ways to
market your new craft party business is to offer to host a
party for a local charity. Not only will you be doing well
for a cause you care about, the party can allow you to develop
your leadership skills, and show off your party planning skills.
You will also be in a position to meet lots of new people and
make contacts.
5. Work with local party supplies and craft businesses. If you’re
in the party planning business, you will likely be working
closely with local crafts and party supplies stores. Get to
know store personnel well. Remember that party supplies stores
are party central—parents who are beginning to plan their children’s
parties will make these businesses their first stop. Get permission
to put up colorful, eye-catching flyers that showcase pictures
of your crafts parties. Even if they decide not to hire a party
planner for this party, they might contact you next time a
celebration comes around. If possible, get permission from
store management to leave party favors that have your business’
name and contact information on it.
Also, if the idea of teaching intrigues you, you may want
to consider speaking to your local craft or party supply store
about teaching a class about organizing kids crafts parties.
Not only is this a good way to strengthen your portfolio and
resume, but is also an excellent way to make contact with a
pool of potential clients. Teaching is a great way to spotlight
your business.
# # # # # SolveYourProblem.com : 2007
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