SolveYourProblem
Article Series: Business Gifts
Help Me Choose The Appropriate Business Gift
Business
Gifts For Clients - Specialized Service
When it comes to buying gifts for clients
there are so many options. Some companies like to stick with
the tried and true and thank their business worthy clients
with a gift basket, flowers, wine or gift certificates. Still
other companies choose to give out merchandise with the company's
log on it such as wall calendars, pocket calendars, pens, mugs,
shirts and so on. Another option is to be truly unique and
other your clients the gift of specialized service.
Specialized service to clients is a method of thanking those
who are loyal to your company. Unfortunately, this is something
that most companies do not focus enough on. If they did perhaps
they would find that it would bring them in even more clients.
Specialized services can mean different things for
different companies. In retail for example some stores offer a discount
on select items on select days. For example you might want
to have a 10, 15 or even 25 percent day off on all selected
merchandise. Throw in a twist by having a 10 percent off day
and then dropping another 10 percent off the price at the cash
register if the purchases equal $25.00 or more. Or maybe you
can have a day when you give something out for free to the
first 100 customers through the door. Thank your customers
in any way you can and you are likely to see many happy, smiling
faces and people who will return time and time again.
Have a customer
appreciation day not just once a year but
many times throughout a year to thank your clients for their
patronage. This can work at a retail store as easily as it
can work at a bank or an insurance company. Offer some sort
of incentive to clients who have been with you for some time.
Many companies offer incentives to new clients interested in
doing business with them but forget about people who have been
with them for many years. Do not let your need to bring in
new clients cause you to ignore or neglect your loyal, steadfast
clients. Keep in mind as well that word of mouth counts for
a great deal and happy long term clients are likely to spread
the word around to other people, be it good or bad.
Regardless of what specialized services you decide to give
to clients remember that everyone wants to be treated with
respect and dignity. Everyone wants to be treated as
though his or her business is important to you. Feature draws where
clients can win money or gift certificates to select stores
and send thank you gifts whenever it is called for. As an example,
tins of cookies, a gift of chocolate or a jar of candies is
a thoughtful and unexpected way to thank your clients for a
job well done or a deal that has become a success.
If you decided to go the candy route, purchase a clear or
colorful jar and then fill it with either one type of candy
(if you know it is a kind that the client adores) or a variety
of candies and then tie an attractive ribbon around it and
then attach either a handwritten card or else your business
card to the ribbon. Wrap the candy jar in either quality wrapping
paper or else place it in an attractive gift bag. If you choose
to wrap it in gift-wrap but your wrapping is not the best then
find out if someone in the office is a wiz at wrapping and
enlist his or her help. You can either have the gift delivered
or personally deliver it yourself, which ever is more convenient.
Remember though that everyone always appreciates personal service.
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: 2008
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