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SolveYourProblem Article Series: Brainstorming
Brainstorming, Where Do I Begin?

    

     

Top 5 Brainstorming Session Tips

If your brainstorming sessions are coming up dry, maybe its time to take a new approach. The following are 5 ways to breathe new life into an exhausted brainstorm.

1. Be Contrary

Criticizing ideas is anathema to the very definition of brainstorming, but creatively role-playing the way a critic would perceive your problems and ideas can be an amazing brainstorming tool. What would a critic say about your current problems, challenges, and objectives? Take an opposite tack to the one you’ve been taking. Negate some of your best ideas to find their equally powerful polar opposite. If you’re really having such difficulty brainstorming solutions, then brainstorm obstacles for a little while. Then see what your mind does to confront those obstacles one by one.

2. Make Change

Take a break from trying to come up with new ideas for a while and spend some more time with your existing ideas. See how many ways you can alter those same ideas to different effect. Change as many properties about each of your ideas as you can, its form and function alike. See what new ideas you come up with after all, in the guise of your existing ideas slightly skewed.

3. Feed the Masses

The masses all want the same things: food and shelter, time and space, money, convenience, health and beauty. Take each of your ideas and see how it meets those needs. Certainly one idea can’t meet all of those needs, but it can certainly meet more than one. So ask yourself first which of these needs your current ideas already meet. If you find an idea that meets none of these needs, then you’ve got a starting point. Start playing with that idea until you can find a way for it do so. Once you’ve identified at least one need met by each of your ideas, see how you can alter, adjust, and adapt your ideas to start fulfilling multiple needs of the masses. The more of their needs you fulfill, the more of them that will be interested in what you have to offer.

4. Beef it Up

Add value to your existing ideas. Give it a boost, make it New and Improved. Whatever that means to you and your market. Whether its more features, greater strength or security, increased attractiveness and appeal, longer lifespan, added extras. Anything that will make your existing ideas even more valuable to those they affect.

5. Copy

In school we’re told not to copy anyone else’s work. But in the real world it happens all the time. It’s a staple of survival, in fact, to learn from other’s successes as much as their failures. Someone was the first to use the phrase “New and Improved” or “Free Trial” or “Sale”. Someone was the first to come up with a flip-top lid. Innovations that work should be embraced, not shunned because you weren’t the one who came up with it. Find business models that work, and emulate them. It doesn’t have to be new to be new to you. If someone else has already figured out how to solve the same problem you have, benefit from their trial and error and get on with solving problems that haven’t been solved yet.

# # # # #

SolveYourProblem.com : 2008

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