SolveYourProblem Article Series: Brainstorming
Brainstorming, Where Do I Begin?

What is a Brainstorming Retreat?

It’s common knowledge that taking a break from work will often help you return to the task refreshed and better suited for efficiency and success. On the small scale, a 10 minute break can work wonders for adding vim and vigor to a dragging day. On a larger scale, a vacation gives people a chance to remember why they work so hard in the first place. There are powerful rewards to be gained in removing oneself from familiar environment to a place of beauty and reprieve.

Why not, then, employ those same measures with a bit a directed focus to invoke the same rewards for your business? Why not combine work and pleasure in a way that enhances the experience of both for everyone involved and, at the same time, advances your collective endeavor - your business - to the next level?

In our modern world of cell-phones that do everything but wash the dishes and instant access to people and information anywhere in the world, it’s become increasingly difficult for people to separate work and pleasure. Instead of trying so hard to do what’s becoming increasingly impossible (or at least perceived to be), capitalize on the growing tendency to incorporate work with pleasure and pleasure with work, and schedule a brainstorming retreat.

Brainstorming retreats are an excellent way to expand the mind and boost creativity, without the jarring interruptions and distractions of a typical business environment. The idea of a brainstorming retreat is that a team of business executives leave their day-to-day environment and activities behind to go to a remote, secluded, and beautiful natural setting where they can think in peace and quiet.

At a brainstorming retreat, incorporate periods of rest and relaxation in with your brainstorming sessions. In fact, it may be advantageous to give your team a few days of pure R&R before rallying them to the brainstorming task. The freshness of mind and spirit they’ll bring to the job after that will be incredible.

The purpose behind choosing a natural setting is that the beauty of nature inspires human beings to think in new and imaginative ways. In nature we are also less likely be distracted by all the trappings of modern civilization.

A brainstorming retreat is less of a time to nitpick the nitty-gritty details of a business’s operation and more of a time to concentrate on the big picture. Oftentimes the day-in, day-out details of running a business take away from the larger picture. All the menial and mundane tasks of keeping a business running are vital and necessary, but can detract attention from the greater mission.

Use a brainstorming retreat, therefore, to strategize the larger issues facing your company. Schedule a week-long brainstorming retreat once a year and you’ll be amazed at the leaps and bounds your company takes each year, year after year.

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SolveYourProblem.com : 2008

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