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SolveYourProblem Article Series: Brainstorming
Brainstorming, Where Do I Begin?

    

     

Brainstorming – How To Get Past Your Initial Idea  

When seeking solutions to any problem, people tend to embrace the very first answer that comes to their mind. Further, if it later becomes clear that the initial solution was in some way faulty or inadequate, instead of seeking new solutions, people tend to try and alter that preliminary idea rather than try and come up new ones.

Off-the-top-of-your-head thinking is great for brainstorming several ideas that you can then later analyze and evaluate. But it fails miserably if we stop the process after the first idea comes to mind. The first idea is rarely the most innovative or creative. It is usually less efficient, effective, economical, and promising than ideas that take a bit more time to emerge to the surface. And it is the idea that most other people, your competitors included, would also come up with first as a solution to the same problem.

To stay competitive in any industry you have to get past that surface-level thinking. Anybody that executes only the first solution that comes to mind for any problem - the idea that half their industry has already considered, tried, and tossed aside - is destined for failure. To succeed in a business, one must innovate - rise above the pack - and that means shunning the commonplace ideas that come so easily to mind and seek the unrealized gems of ideas that require digging deeper and reaching farther.

Instead of falling into the trap of sticking with the first idea that occurs to you or your team, take out a sheet of paper and write down as many alternate ideas as you possibly can. Gather your team together in a room and do the same as a group. Brainstorm. It’s how all the greatest innovations come into being. Sticking with your first idea is lazy thinking.

It may at times come to pass that your first idea turned out to be your best idea. It may be that the first solution you come up with to a problem is the right solution. But that happens more rarely than people think. And in those cases, it is only through examining all the other possibilities available to you that you can make an informed and educated determination that that first thought was the best and right one.

Plus, by giving that extra time and attention to seeking alternate ideas and solutions, you very well may hit upon a brand new course of action for your business, an assortment of other great ideas that you can choose to implement in other areas and other ways. Brainstorming is never a waste.

The ideal solution to a problem is often counterintuitive. That’s how some of the greatest businesses rise above the rest, by going against the grain. The initial idea that comes to mind is rarely the one that goes against the grain. It more often is the grain (so to speak).

The first ideas that come to mind are first to come to mind for a reason - they are obvious and commonplace. To excel in any endeavor, we need to shun the obvious and commonplace. We need to keep searching. You’ll know when you find that great idea you’re looking for.

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SolveYourProblem.com : 2008

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