Building
A Strong Downline Organization
by: Tanner Larsson
Copyright ©
Tanner Larsson
http://www.work-at-home-resource-center.com
The goal of this
article is to outline the steps needed to develop a powerful
downline organization that will grow exponentially with your
superior skills.
Basic Theories
Duplication
The fundamental
theory behind network marketing is duplication. The definition
of duplication in its most basic form is teaching someone else
how to do what you did. If you show a few people how to sell
a little and they sell some, then they teach a few people to
sell and they sell a few, and so on, you’ll eventually sell
a lot! Success in network marketing comes through the combined
effort of others. You can’t do it alone. Understanding and accepting
this principal is the key to your prospering in MLM. Achieving
a large, growing, long-term residual income is dependent on
one thing: finding and developing leaders who duplicate your
efforts.
A person who does
moderate personal production, but develops eight leaders in
separate legs, will retire wealthy. A person with huge personal
production, but who never develops a single leader will have
only an average income.
Ask yourself: “If
my downline does what I do today, how much money will I make?”
The Four Steps
of Duplication
1. Training – Help your reps master the basic training.
2. Organization – They apply the basic training and their organization
starts to grow.
3. Speaking – Their organization is growing steadily and they
learn how to give the presentations.
4. Leadership – they exhibit the qualities of becoming a good
leader, and they are accepted into the leadership team.
Warm Market Business
Network marketing
is primarily a warm market business. This means you deal with
people you know. Do not cold market until you have totally exhausted
your warm market. Representatives within a warm market tend
to stay longer, than those acquired in cold markets. This is
due to the fact that we convince the cold market prospect, whereas
the warm market prospect draws from emotional contact and there
is an emotional commitment. Plus, it is much easier to work
with those you know, than those you don’t know.
Stay in the System
Your companies
system is designed to provide continuous support in the growth
and development of new and potential leaders. Believe me your
company wants you to succeed, because if you succeed then they
succeed. In order for your group to become massive, you must
move large numbers of people through your basic training system,
giving each the opportunity for their own heart and true desire
to shine. Realistically, if they don’t stay active in the system
long enough to leave a group behind, they haven’t got a chance.
To often, inexperienced people who are eager to “do their own
thing” dart off and start their own meetings after seeing a
successful presentation just down the block. These people have
little concept of the work needed to build a successful organization
or how to handle challenges, so they are short lived. Make your
representatives walk before they run.
You must stay active
IN the system as an example to your group and to build them
correctly. You must do much more than simply tell them to stay
active…you must demonstrate it to them. If your people respect
you and see your own consistent commitment to the team as well
as your promotion and edification of others, they will follow
suit and do the same. People do what you do, not what you say.
Through the progression of time the true leaders will emerge.
Do not let your organization dictate your income.
Find and Develop
Leaders
Your primary goal
is to find and develop leaders. One good leader will bring hundreds
of representatives and possibly thousands of customers. Find
and develop several leaders who will build the business independent
of you.
Do not confuse
production with leadership. If you are working everyday doing
presentations, briefings, and trainings and getting good production,
then you are a good leader. Good leaders rarely become millionaires.
Great leaders, on the other hand, realize that the key to wealth
is not merely doing good briefings and presentations, but having
100 good briefings and presentations going on weekly in your
downline, duplicating your efforts.
Find the people
with desire. Desire cannot be measured in job titles, college
degrees, or past network marketing success. You can’t measure
heart. But, you can measure action… and action can show a person’s
heart and desire. Good character and eagerness to learn, being
coachable and well-spoken, being fastidious and having a positive
attitude. With those qualities you have a potential leader.
Do not search exclusively
for “ready made” leaders who sign up today and bring a legion
of 1,000 representatives tomorrow. They are an extreme rarity.
The world is full however, of average everyday people with great
desire, who are screaming at the world “I want to be somebody!”
Master the art of finding and developing that human potential
and you will be successful beyond your wildest dreams.
Developing leaders
takes time, skill and patience.
*You must watch
a person fail before they succeed.
*You must encourage,
even when great frustration might be appropriate.
*You must lead
by example and prove a point when your words are simply not
enough.
*You must be willing
to forgive mistakes made in spite of your advice.
*You must be unwavering
in your support and expectations of eventual greatness.
*You must always
remain calm and respectful.
*You must constantly
speak Vision, goals and action.
*Yours must be
the highest commitment in your group, believing in others before
they even believe in themselves.
Work Where You
Are Deserved
Leaders work where
they are deserved, not where they are needed. There is a HUGE
difference between the two. In your career, you will meet many
people who “need” your help to succeed. These people rarely
achieve notable success and eventually blame a lack of support
or lack of leadership for their own failings. Do not accept
this blame internally or spend your time helping people who
are always complaining to you.
Work where you
are deserved. Potential leaders show desire through action and
indicate serious intent to be successful. Work with those people,
even if it means looking past people in the organization we
may care about, but who have less potential. It can be a difficult
decision, but it must be done.
It’s a Game
In the end, it’s
all a game. Enjoy it! Certain people will be edified like legends.
Some will speak before thousands of cheering people in major
venues. Some will be like rockstars and become the envy of hundreds
who will follow them and emulate them.
A STRONG WARNING!
Do NOT BELIEVE
THE HYPE!
It is all a game!
This organization, this industry consists of average, everyday,
ordinary people who play their particular role in the game.
If you are elevated and honored and praised, keep in mind all
the time that this is done to offer hope and inspiration to
the mass of people striving to reach your same position. Don’t
believe, even for a moment, that you have suddenly become gods
gift to your company and somehow you are better than everyone
else. Don’t think that you have left everyone else behind. This
is the place where even the best leaders plummet, where their
downfall begins, because they believe the hype and forget to
be humble. Don’t ever forget that your true character will show
through, especially when you are under the harsh, glaring lights
of stardom. Your actions will speak louder than your words.
And the fall can be very far, very steep, and very painful.
Balance yourself well when you reach the pinnacle!
This is the time
when you must fully understand the dynamics of edification and
promotion. Great leaders never seek attention in order to get
that “warm and fuzzy” feeling. Instead, they strategically give
and get attention when it’s appropriate to achieve a mutual
goal. Always give more credit and edification than you get.
Keep it real and genuine. Inspire new people to action and make
your spot seem attainable to them. Give even the most ordinary
person the attention you are now receiving. Make everyone special.
Remember, respect
is earned. It cannot be demanded. Treat others with the utmost
respect and they will honor you for it.
“Every great achievment
is the story of a flaming heart.” – Harry S. Truman
“It’s not what
you have. It’s what you do with what you have.” – Jim Rohn
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About The Author:
Tanner Larsson is a veteran
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