5 Explosive
Marketing Strategies For Exponential Business Growth!
by: Jo Han Mok
Do you know the
answer to this question?
"What can
you do now to INSTANTLY increase the profitability of your business?"
Well, the answer
is surprising simple.
Change your strategy.
Your strategy is
the master purpose of your business. It's the fabric that binds
your business systems together and the bedrock of your business's
entire operating approach.
Here are 5 'instantly
deployable' strategies that can take your business to new heights,
regardless of what product or service you're selling.
Explosive
Strategy #1: Big Picture Awareness
Napoleon Hill listed
"Accurate Thought" as one of the most important success
principles.
Most business owners
don't even "think" about their businesses and simply
adopt a reactive approach.
The truth is, you
can't go anywhere unless you know where you're going.
And frankly, this
is why so many businesses out there fail, because they 'know
not what they're doing'.
Try this simple
exercise to cultivate Big Picture Awareness:
Get a whole bunch
of colored pencils and a sketchpad, and start creating a mind
map of your business or next project.
You should be able
to look at the mind map and instantly tell:
. Who's doing what.
(For instance, web-design --> Webmaster)
. The possible options your 'prospect' will take, and the outcomes
. Points of upsell, downsell, cross-sell
In short, you should
have every single piece of the 'puzzle' there.
Objectively, your
strategy should bring you the most results in the shortest period
of time on the most sustainable basis. Once your master strategy
is in place, everything else is merely tactical.
Explosive
Strategy #2: Funnel Vision
Always remember:
A Buyer, is a buyer, is a buyer.
Every business
should capitalize on the lifetime value of the customer through
expansive repurchases of products and services.
Have a marketing
funnel in place. Introduce ancillary products that you deem
to be performance enhancing. These can be other people's products
which you can obtain from joint venturing.
Most importantly,
you'll want to graduate your customer to higher ticket items
as it's high octane fuel for business growth.
Explosive
Strategy #3: The "Inner Circle"
You'll find that
there are many people who are "belongers".
Such people tend
to pride themselves in being a 'part' of an elite group and
highly value membership and association.
The savvy entrepreneur
will do well to take advantage of such behavioral traits and
cater to this 'select' group.
There is a threefold
advantage in doing so. Firstly, it's a highly efficient way
to 'bundle' goods or services together. Secondly, it's a great
way to introduce continuity in your business, and last but not
least, it encourages hyper responsiveness.
Explosive
Strategy #4: Identifying Hyper-responsiveness
Have you ever encountered
a customer who seems to buy almost anything you put out? Customers
who seem to be on "standby", waiting just to grab
just about anything new that you put out or recommend?
It's a great idea
to group such people into an "A-list".
The 'high rollers'
if you will.
Usually, such people
will come from your own database, and it should be your business
priority to encourage hyper-responsive behavior. Make sure hyper-responsiveness
is always well rewarded with surprise bonuses, freebies, and
nurturing communication.
Remember, because
of the Pareto principle, 80% of your profits will come from
20% of your customers. Guess who belongs to the 20%?
Explosive
Strategy #5: Multiple Income Sources
You're practically
leaving money on the table if your business is limited to a
few channels.
Affiliate Programs
have made it possible for almost any business to make money
from ancillary products at a few mouse clicks.
Why go through
the hassle of product development and the costs associated with
it. Remember, you're never in the 'business' of anything, but
you're always in the business of marketing the 'business'.
And all you have
to do as an affiliate is basically market.
Though many affiliate
programs are free to join, it would always be a good idea to
purchase the product in question and do a thorough review first
before recommending it.
While you don't
exactly need 'brass balls', it is imperative to note though,
that as an information facilitator, you should feel good about
recommending a product that you sincerely know will benefit
your list, and not be afraid of getting 'flamed' for trying
to pitch.
If someone is offended
and unsubscribes, then just shrug and say 'next'. You don't
need such people on your list.
There you have
it, my "Big Five" strategies for optimal business
growth and profitability.
Use them, and watch
your business take on a new dynamism! A positive side effect
may include swelling of your bank account.
Best of all, they
don't cost a cent to implement, so don't wait.
The time is now.
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About The Author:
Jo Han Mok is a frequent guest
and featured speaker at Internet Marketing boot camps and conferences
on subjects such as copywriting and Joint Venture Marketing.
Find out more about his explosive strategy for creating a business
that makes over $100k a year in 7 days or less at: ===>http://www.7daystonicheprofits.com |
