How Heavy
Hitters Avoid Rejection Working MLM Leads
by: Ed Forteau
“But, these people
are telling me NO and I don’t like the way that feels,” he told
me.
“The same rejection,
real or imagined, that make some people $10,000 per month in
this industry will cause others to abandon their dreams,” I
replied.
In the MLM industry,
you see the heavy hitters who know how to work MLM leads flourish
no matter if the industry is up, down or flat. Why? What do
they know that the masses buying MLM leads don’t know? How are
they able to quickly and easily get through enough leads and
find the right people to give them a $10,000+ per month lifestyle?
There’s a quote
I use in our seminars, “The fire that burns one person warms
another”.
Heavy hitters know
how to get warmed and not burned in working MLM leads.
First, a couple
of facts.
FACT #1 – MLM lead
quality has steadily gone down over the last 10 years.
FACT #2 – The quantity
of leads has risen and well the as the number of MLM lead companies.
Fact #3 – MLM lead
lists are sold over and over again. The people you call have
heard their phone ring many times from these lists!
Being at the junction
of these three facts is needlessly hurting tens of thousands
of well intentioned MLMr’s.
Our survey of top
MLM lead list buyers who make full-time incomes has revealed
three critical points.
Critical point
#1 – A manual phone sort after an internet automated sort is
no longer enough. You used to be able to ask someone 3-4 qualifying
questions and determine who you should take through your information
process. Not anymore. Now the numbers you need take through
most systems are three to four times what they were just a few
years ago.
Critical point
#2 – Heavy hitters tell us rejection never feels like rejection
if it’s from someone who truly can be successful in MLM. It
the prospect is truly high quality, they’ll take a serious look
at your opportunity in a business-like fashion. That is a good
feeling. This is opposite of the millions of tire kickers and
wannabees filling out lead inquiry forms as you read this. These
low quality prospects drain the life blood out of you. That
kind of rejection is blood curdling.
Critical point
#3 – Successful heavy hitters look at time management differently.
They are using the 80/20 rule to their advantage. How? By getting
in a position to only get rejected by capable prospects. Knowing
low quality prospects can’t move their business forward, they
continually seek ways to only talk to higher probable prospects.
Capable prospects
who are also looking are the people you need to build a strong
six-figure income. Capable means they have the ability to build
a business. They’ll have a bigger warm circle of influence,
better people skills, ability to inspire and lead a group, stay
on auto-ship longer, buy a sufficient number of MLM leads every
month, and they’ll enter your opportunity at higher levels.
Any MLM lead list contains about 23% of what we call these “top
tier” prospects.
Looking means they’re
ready to take action immediately after they’ve been through
your information process. Frustration is talking to or sponsoring
someone who is looking but NOT capable.
Here lies the big
problem in the industry. MLM lead list brokers only tell you
who’s looking. The process of optimizing MLM leads tells you
who’s probable of being successful.
We’ve noticed heavy
hitters have been the early adopters of MLM lead optimization.
Because they are
time conscious and want to only be softly rejected by capable
people, they’re only calling 20-25% of their MLM lead lists.
They’re focusing 80% of their time on capable and looking prospects.
The time they’re
saving by not prospecting and working with the wrong prospects
is spent with the family, traveling and enjoying their MLM lifestyle.
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About The Author:
Ed Forteau is the Co-Founder
of www.OptimizedMLMLeads.com
His is the only company in the MLM lead list industry which
optimizes MLM lists to pinpoint the prospects most probable
of being capable.
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