How To
Get Your Business From The Kitchen Table To The Boardroom
by: Ugo Okonkwo
Challenging Tips
for Explosive Growth in Any Business or How to Get Your Business
From The Kitchen Table to The Boardroom.
Fact: This article
will not of benefit to everyone.
This article is
‘Highly targeted’. It is directed specifically to those business
people who:
1. Are not satisfied
with their current earnings or business growth and more importantly,
2. Are looking to make more.
3. Know without a doubt that massive action will result in your
businesses producing massive results.
If none of these
apply to you, if you have no serious financial ambition and
you are financially content then there is really no need to
read on.
As a result of
what I am about to show you, expect to discover more people
than you ever imagined who are looking to buy or use your product
or service.
Remember that you
are running a business so the first rule of business applies,
and that is to advertise, advertise, and then advertise some
more. Advertising can be quantified and qualified. Quality advertising
will yield good results. Large-scale intensive quality advertising
will yield outstanding results.
But the cost of
these ventures can be anything from a few hundred to a few thousand
dollars. How does a small home-based business cope with such
an outlay?
How to Raise Money:
Get a few like-minded entrepreneurs like yourself. Pool together
however much or however little money you have together. Do NOT
use this as your advertising budget however. Instead, approach
an understanding venture capitalist or a good lender.
By applying the
principle of gearing and leveraging, you can have multiples
of any sum available to you strictly for promotional use. Large
scale impressive promotional use. Only ever approach key lending
institutions with a full understanding of your industry and
the potential of your business.
Tips for Advertising
your Business to initiate Astounding Explosive Growth.
Giving Interviews
or ‘An Exercise in Public Relations’
How would you like to talk about your personal business and
marketing experiences as seen from your own unique eyes? How
about featuring on a documentary on one of the many cable channels?
Dress smartly and be enthusiastic. If you are as shy as can
be, pay someone else to become the public ‘face’ of your business.
If you can’t afford to pay them, then make them a shareholder
in your business.
Infomercials
Along the above lines you can educate people on developing themselves,
developing a business like yours and how to generate an income
if this is suited to their needs. Infomercials can appear in
any medium that you would imagine. National daily papers, radio
and television.
Useful Tools For
Free – A Tried and Tested Method
Advertising/Promotion takes many forms. There is the instant
‘Buy Product X Now’ approach designed to bring about an immediate
reaction.
Intermittent yet
persistent appeals e.g. mailing lists featuring ‘auto-responders’
comprising 5 to 8 messages delivered at intervals over a period
of several days are also a powerful and effective technique.
A third method
is the provision of a free service with subliminal advertising
affixed, almost as an afterthought.
A good example
is the ‘tool-bar’ for Internet surfers. A tool-bar is downloaded
for free. It is a plug-in for your browser and is designed to
enhance and improve your browsing experience. Different tool-bars
offer different functions. For instance, with a good tool-bar
you can search for any item at all on the web or in your hard-drive
without leaving the window that you are working in.
Most free tool-bars
will also have a direct link to the web-site of the provider
where you will find their other goods and services freely available
on offer to you for purchase. A good toolbar will remain indefinitely
in the surfer’s window and will be discreet yet clearly present
for use. Discreet yet clearly present indefinite advertising.
Are you a businessperson?
Does your business have a tool-bar for free download? Does every
‘cover-disk’ issued alongside computer related publications
in your area feature your service as a freely available and
useful download? Is there any place for a “YOUR-BUSINESS NAME
Toolbar”? Should you aim to place your business tool-bar on
the window of every computer user?
You can either
program the software yourself, or buy, modify and distribute
the generic tool-bar software or just pay someone to do it all
for you.
This is just one
example. What other service can you think of that is generally
useful and therefore in relative demand by everybody and will
have a direct link to your web-site apart from tool-bars?
Articles
You probably possess a wealth of information on the topic of
Internet marketing or business. Do you have knowledge on a topic
which you have a passion about which largely remains a mystery
to the average member of the public. This puts you in an excellent
position to disseminate this knowledge amongst the many that
are willing to listen and learn
Write an introductory
article followed by directions to the source web-site. Your
article would be the key item. To create impressive results,
the medium in which it would be a feature would have to be carefully
selected. An article on business could be sent to Home business
or Internet business magazines, the educational section of any
business magazine or business section of any educational publication.
On-line and Off-line. Have all national local papers featured
an educational article on your own business if it has a national
reach?
In Summary
If you are truly ambitious and seeking financial security from
your business, if you fantasise about being a millionaire through
your business, then always know this: ‘I must be prepared to
provide services or goods to a truly large number of people’
and always think this: ‘everybody must get to know about my
Business’.
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About The Author:
Ugo works and trains
as an Orthopaedic Surgeon. He also set up runs several successful
Internet Businesses including http://www.businessomatic.com/,
a resource and guide to any aspiring Entrepreneur. Copyright
Ugo Okonkwo http://www.businessomatic.com/.
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