start a home business
work at home business : business.solveyourproblem.com
make more money with business opportunities
Discover The Most Effective, Guaranteed
Step-By-Step Success System In Existence

Make More Money. Work From Home. Live Stress Free.
Never Worry About Bills Again. Live Your Dream Life.
Give Me Just 6 Minutes & I Will Show You Undeniable Proof.


 

How To Build and Manage A Winning Brand
by: Jill St Claire, President - JSC Marketing, LLC

 

The following issues are important to consider when building a brand, even if that brand is called YOU, Inc.

1. Great Brands tie into our emotions.
It is crucial that this link be present and underlying all brand building efforts. If your brand efforts don't touch people at an emotional level, their power to leverage and attract is nil. If your own brand building efforts (You, Inc.) are not emotionally driven then your power to sustain your brand building efforts will be weak!

2. Brands are never-ending stories!
Branding is a journey. The path that a brand takes is always a bit unknown. This is a key point. We do not always know what lies in the "implicate order." Therefore branding is both recognition and management of the present as well as creating the space and opportunity for emergent possibilities within the context of the journey.

3. Brands have lasting value and transcend fad.
While it is cool...to be cool, what matters is what lasts. Moving our brand into a position where it has to be cool to survive is sounding a death nell. Coolness is a result of the brand acceptance, not the brand intention. It will pay to remember that!

4. Great Brands are consistent in appearance.
Everything you do to promote your brand needs design consistency. Continuous management of appearance is critical to creating brand equity and leverage. The biggest part of attraction that many people forget, is that people need to know you're there! Brand consistency must be seamless and transparent...the effects are clear, the intention is subtle elegance.

5. Brands re-create categories!
Look what Blockbuster did for video. Boston Market for fast food. Nike for sports. Starbucks for coffee. Each and every one of these great brands have one thing in common, they became protagonists in view of a simple goal, to reinvent the entire category.

6. You can brand ANYTHING, even You!
What makes people desire one thing over another? How does one brand attract people over another? Anything can be managed as a brand by following simple rules and by consistently outperforming the other items in the category. This performance doesn't have to be validated only accepted!

7. Great Brands have a clear identity!
Successful brands know themselves and what they are about. They have become clear regarding their own boundaries and the need to position themselves for success considering all the possibilities in the whole. Sometimes knowing what NOT to do is the key to brand identity.

8. Brand building is a marathon not a sprint!
In today's world of possibilities and global exchange, the only thing is brand. Price has been shown to be superfluous in the presence of a strong performing brand. People want dependability...a known quantity that differentiates itself from the pack of also-rans. People want to feel important and they leverage that through brand identification. Building a brand is a constant and continuous journey...a long-term approach.

9. Brands are involved!
Brand builders consistently show up at the right time, in the right place and in the right way. A knack for great brand building is precisely knowing when to say when. Consider your brands identity, your branding intention and your brand investment and make continuous deposits towards building brand equity.

10. Brands benefit the consumer!
What is your feature-benefit ratio? If people are not better off having used your brand, you're in big trouble! That takes two loci of action, one being; that you as a brand manager place your brand in a position to succeed or . . . don't do it. Two; that the benefits appear to the consumer in a holistic way. It's kind of like the brand that keeps on giving.

Buckminster Fuller is credited with saying that "when you flush a toilet, it goes somewhere." When people use your products and services, the same thing happens. If you sacrifice the long-term value in a holistic sense for some short-term gain, you are endangering your brand equity!

© 2003 JSC Marketing, LLC – All Rights Reserved.

# # # # #

> Home > Articles: Main Page

About The Author:

With over 20 yrs holding executive level positions in the corporate arena, Jill St Claire discovered that most organizations produce viable products, but they fail to identify who their "best" customers are and how to effectively reach them. St Claire’s proven strategies are now applied to Digital Media Marketing providing cost-effective solutions that increase the "bottom line". Jill@JSCMarketing.com 1.888.435.5156

   

Related Channels:

#1 Selling Business Start-Up Program
Learn How To Start Your Own Successful Internet Business From Square One, With The Same Proven Program That Thousands Have Used To Make Money Online. No Business Experience, Technical Skills or Product Ideas Are Needed. It's a Great Program.

Learn How To Start Your Own Successful Internet Business In Just 5 Simple Steps With This Point-and-Click Automated "Wizard" System. Build a Web Business and See Your First Sales In Just a Few Days, Even If You Currently Have No Products To Sell.

The Easiest Way To Increase Sales, Convert More Prospects To Customers, Increase Customer Loyalty, Reduce Refunds & Improve Your Reputation. Can You Guess What It Is?

 

Let Real World, Veteran Entrepreneurs Help You Become A Success Too
They're Ready To Personally Answer Every Question, Double-Check Your Work As You
Do It and Share Their Secret Shortcuts With
You. I Wish I Had This Help 10 Years Ago When I Was Struggling All Alone.

Learn How To Place Ads, Publish Articles
& Do Joint Ventures The Right Way.

If You Are Not Using Newsletters & eZines
To Increase Your Sales, You Are Missing Out
On A Huge Revenue Opportunity. This, In My Opinion, Is The Single Best Place To Start.

The Original Money Making Club Since 1997 It Is The Most Effective Step-By-Step Money Making System In Existence. 24/7 Phone Support, Video Tutorials, Turnkey Systems, Blueprints, etc. It's Worth A Look.

     

Like This Article?
Want More?

Click Here To
Connect To
This Channel's
Index Page.

My Favorite Online
Marketing Magazine.
I Learn Something New
In Each Issue That
Makes Me More $$$.

The Ultimate Copywriter:
Your Entire Business
May Hinge On Your
Ability To Write
Ad Copy That SELLS.

How To Make A
Fortune In
Affiliate Marketing

How To Make
Thousands
Of Dollars With
Hot CPA Offers

How To Make $100K+
A Year As A Writer
On The Internet

Become a Travel Writer:
Get 5-Star Treatment,
Get Published, Get Paid.

Fast, Fun & Free.
Get Instant Results!

Are You An
Entrepreneur
In Training
OR
Disaster In
The Making?

- - - - - - - - - - - - -

Are You a Thrill
Seeking Risk-Taker
OR
a Total Scaredy Cat?

- - - - - - - - - - - - -

How Financially
Screwed Am I?

- - - - - - - - - - - - -

[ View All Quizzes ]
    

Hot Channels
For The Past 7 Days:

Start a Home Business
(1,848 views)
Stock Trading
(1,580 views)

Fundraising "How-To"
(1,287 views)
Forex Trading
(1,073 views)

Coaching / Consulting
(700 views)
Sell On eBay
(667 views)
Accounting
(623 views)
Copyrights
(577 views)
Networking
(518 views)

Wholesale Business
(429 views)

Top How-To's
For The Past 7 Days:

Common Stock vs
Preferred Stock:
The Differences

(289 views)

Non Copyrighted
Music Downloads

(274 views)

Strangest Items
Ever Sold On eBay

(209 views)

Hedging Forex
(200 views)

Fundraising
Strategies & Ideas:

(194 views)

Accounting: The
Language of Business

(184 views)

History of the
New York Stock
Exchange (NYSE)

(153 views)

Work At Home:
Data Entry

(151 views)

Penny Stocks:
High Risk,
High Reward

(144 views)

The Different
Styles of Writing

(128 views)

Rules For Selling
Software On eBay

(114 views)

Fundraising:
Best Way To
Raise Money

(109 views)

Retail Store:
Business Plan

(86 views)

What Is
Fundraising?

(82 views)

Forex Trading For
Beginnners

(79 views)

Start a House
Cleaning Business

(77 views)

Raising Money
& Fundraising
Letters

(73 views)

How To Get
Started As A
Consultant

(73 views)

[ more... ]

      

Home | Self Improvement | Small / Home Business | Home Improvement | Advertising | Technology | US Elections & Politics
Relationships / Dating | Autos | Gardening | Pets / Animals | Shopping / Hobbies | Sports | Travel | Merchant Accounts
Free Stuff & Freebies | Holidays | Directory / All Channels | RSS / XML Feed | Contact | Privacy Policy | Site Map

SolveYourProblem.com Downloadable "How-To" Guides   |   Fast, Fun & Free Self Discovery Quizzes

AddThis Social Bookmark Button      AddThis Feed Button

© Launch 3, LLC All Rights Reserved