The One
Thing that Makes You Different from Your Competitors
by: Jason Mann
What is the *one*
thing that makes you different from your competitors?
What do you have
that no one else on the web has?
You have your own
personality and flare.
No one else has
your unique flare or style. Learning how to use this to your
advantage can mean the difference between a 3 figure income
or a 6 figure income.
Let me explain…
You communicate
on the web through text. Every visitor who comes to your web
site reads *your words* and they decide whether or not they
want to do business with you based on how your words make them
feel.
If your words come
across as arrogant or uncaring you can pretty much guarantee
people will leave your site.
Do your words serve
your personality? Or do your words misrepresent you.
Here’s a way to
find out if your web site content shows your personality or
not. Have some friends or your spouse read it. Find someone
who will tell you the cold hard truth, even if it hurts.
How you come across
through your words has a dramatic impact on your business. Overlooking
this fact will do more damage than taking a few minutes a day
to learn how to use words to your advantage.
Here are three
tips you can use that will help you better communicate with
your audience and inject your personality into all of your writing.
Let’s go over them
shall we…
Tip Number 1 –
Talk TO people and not AT them.
Write like you
are talking to your best friend and telling her about your business,
product or whatever you are writing about. If it’s a story write
as if you are telling it to someone you know.
I’m sure you have
visited a web site and the writing went something like this:
“Here at XYZ Company
we specialize in XYZ. Our company has been around since 1994
and we are the best at what we do.”
Blah, blah, and
BLAH!
Why not try this
instead:
“Welcome to XYZ.
You will find everything you are looking for about (insert your
specific topic here). If you have any problems or questions
while you are here please do not hesitate to email us and tell
us how we can help you.”
You can feel the
difference immediately. One makes you feel alienated while the
other makes you feel welcome and has a warm and friendly tone.
Review your site.
Does it talk to people or at them? Does it make them feel warm
and welcome or does it make them feel like they are little people
who should be humbled to be at your site?
Again, do the friend
test. Have them read it and tell you what they think.
If your words aren’t
speaking to your visitor, change them.
Tip Number 2 –
Be yourself.
Write like you
are talking to someone sitting directly in front of you. Be
yourself and let your words flow. Don’t correct or edit yourself
at first. Let your words out write with feeling. You can clean
it up later.
What is your style?
Open up your text
editor, sit down, and start writing about something that you
are interested in. The screen is your best buddy and you are
talking to them about whatever it is you feel like writing about.
Be yourself and
all will be good.
Tip #3 – Get to
the point.
People are in a
hurry these days and you only have a few moments to grab their
attention and to hold it.
…get to the point
right away. Going back to the earlier examples above the second
example gets to the point quickly by stating what the visitor
is seeking right up front.
“You will find
everything you need about...”
---Quick side note-----
One of my favorite
books about writing effectively, Make Your Content PREsell by
Dr. Ken Evoy goes into great detail about getting to the point
and even shows you real life examples of sites that are doing
this correctly.
You might want
to check out Make Your Content PREsell by visiting:
http://mycps.pureprofitsmarketing.net
----------------------
Where was I? Oh
yeah…
When visitors arrive
at your site they instantly know what’s in it for them. Failing
to do give them what they want and quickly will cause people
to leave your site as fast as they arrived.
Poof! Like magic
they are gone.
If you take the
time to learn how to write more effectively you are sure to
find more success is lurking around the corner waiting on you.
Remember, the Internet
is text based. Words rule this world. Learn how to use them
effectively and communicate your unique appeal through them
and nothing is out of your reach.
Here’s to Happy
Writing!
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About The Author:
Jason Mann is a profitability
consultant who works with small web businesses to increase their
profits using niche marketing strategies and effective writing.
Visit his web site at http://www.majorprofitmargins.info
to learn more.
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