The One Thing that Makes You Different from Your Competitors
by: Jason Mann

What is the *one* thing that makes you different from your competitors?

What do you have that no one else on the web has?

You have your own personality and flare.

No one else has your unique flare or style. Learning how to use this to your advantage can mean the difference between a 3 figure income or a 6 figure income.

Let me explain…

You communicate on the web through text. Every visitor who comes to your web site reads *your words* and they decide whether or not they want to do business with you based on how your words make them feel.

If your words come across as arrogant or uncaring you can pretty much guarantee people will leave your site.

Do your words serve your personality? Or do your words misrepresent you.

Here’s a way to find out if your web site content shows your personality or not. Have some friends or your spouse read it. Find someone who will tell you the cold hard truth, even if it hurts.

How you come across through your words has a dramatic impact on your business. Overlooking this fact will do more damage than taking a few minutes a day to learn how to use words to your advantage.

Here are three tips you can use that will help you better communicate with your audience and inject your personality into all of your writing.

Let’s go over them shall we…

Tip Number 1 – Talk TO people and not AT them.

Write like you are talking to your best friend and telling her about your business, product or whatever you are writing about. If it’s a story write as if you are telling it to someone you know.

I’m sure you have visited a web site and the writing went something like this:

“Here at XYZ Company we specialize in XYZ. Our company has been around since 1994 and we are the best at what we do.”

Blah, blah, and BLAH!

Why not try this instead:

“Welcome to XYZ. You will find everything you are looking for about (insert your specific topic here). If you have any problems or questions while you are here please do not hesitate to email us and tell us how we can help you.”

You can feel the difference immediately. One makes you feel alienated while the other makes you feel welcome and has a warm and friendly tone.

Review your site. Does it talk to people or at them? Does it make them feel warm and welcome or does it make them feel like they are little people who should be humbled to be at your site?

Again, do the friend test. Have them read it and tell you what they think.

If your words aren’t speaking to your visitor, change them.

Tip Number 2 – Be yourself.

Write like you are talking to someone sitting directly in front of you. Be yourself and let your words flow. Don’t correct or edit yourself at first. Let your words out write with feeling. You can clean it up later.

What is your style?

Open up your text editor, sit down, and start writing about something that you are interested in. The screen is your best buddy and you are talking to them about whatever it is you feel like writing about.

Be yourself and all will be good.

Tip #3 – Get to the point.

People are in a hurry these days and you only have a few moments to grab their attention and to hold it.

…get to the point right away. Going back to the earlier examples above the second example gets to the point quickly by stating what the visitor is seeking right up front.

“You will find everything you need about...”

---Quick side note-----

One of my favorite books about writing effectively, Make Your Content PREsell by Dr. Ken Evoy goes into great detail about getting to the point and even shows you real life examples of sites that are doing this correctly.

You might want to check out Make Your Content PREsell by visiting:
http://mycps.pureprofitsmarketing.net

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Where was I? Oh yeah…

When visitors arrive at your site they instantly know what’s in it for them. Failing to do give them what they want and quickly will cause people to leave your site as fast as they arrived.

Poof! Like magic they are gone.

If you take the time to learn how to write more effectively you are sure to find more success is lurking around the corner waiting on you.

Remember, the Internet is text based. Words rule this world. Learn how to use them effectively and communicate your unique appeal through them and nothing is out of your reach.

Here’s to Happy Writing!

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About The Author:

Jason Mann is a profitability consultant who works with small web businesses to increase their profits using niche marketing strategies and effective writing. Visit his web site at http://www.majorprofitmargins.info to learn more.