"Which
of These 7 Mistakes Are You Making In MLM?"...
by: Joe Schroeder
You've done it.
You've signed up with a network marketing company. You're ready
to get started with your teams advertising system. You're ready,
set, go. All the ads hit, you're excited. Like a kid who can't
wait to go to Disney World, you wait for the responses to pour
in.
After 2-3 days...
Nothing.
Why didn't anyone
respond?
Don't worry. You're
not alone. Matter of fact, this is a common scenario in MLM.
People get jazzed, sign up with their uplines co-op, fire off
a few hundred emails, get the postcards, and nothing comes of
it.
Marketing experts
they are not. You, of course, are smarter than that, which is
why you're reading this special report right now. You want to
know the top 7 mistakes people make in MLM, and you want to
know the solutions to them.
Here they are:
Using "Institutional
Advertising"
Institutional advertising
is advertising that does not focus on your prospects. Rather
on you, your company, your pay plan, your products, your bonus
pool, your packaging, or the sales people at the home office.
Anything that does not focus solely on your prospect is institutional
advertising. Think of Coke-A-Cola. That's institutional advertising.
Their sole purpose is brand their name into your mind. That
way when you get thirsty and want a soda, you buy a Coke.
You must focus
on your prospects ego and their desires. What they want takes
priority over what you or the MLM company you're with wants.
Tell them what's in it for them.
Solution: Create
prospect focused advertising and drop your ego and appeal to
the prospects ego.
Fell Into Managment
Mode
This one is a biggy.
In order to make money in network marketing (or in direct selling)
the life blood is new business. For the first 2-3 years new
business is what drives your income. If you spend all of your
time managing people and none of it actually aquiring new business
you'll fall into a mode where your income levels off or just
drops. This is managment mode and it will stop you dead in your
tracks from making long term income from MLM.
Solution: Always
be moving forward, building your group. Leading by example.
By building.
Making MLM Your
Business
One of the most
sobering and completely real facts of MLM is that you do not
own your own MLM business. At any moment in time the network
marketing company you're with could shut it's doors, change
it's policies, cut the popular products (not likely, but happens)
or any number of things that would instantly stop your income
or cut it by 50%.
Making MLM your
business limits you. Stops you from seeing all of the possibilities
outside the MLM industry. Instantly turning your income into
something that is in reality, not yours. Make MLM a part of
your business. Not the sole reason it exists.
Solution: Expand
your business into other areas. Not just MLM.
4. Not Being Personal
MLM takes time,
money, more time and more money to develop. As does any profitable
business. However, in the day of emails, fax machines, web sites,
online video, and super technology, it is easier than ever to
forget you are working with real live people with real live
problems and worries. Adding a personal touch to the process
will build your credibility, and build trust with those you
plan on working with.
Solution: Add a
personal touch and build trust
Not Being Realistic
Technology makes
it easier for you to contact more and more people at an ever
growing rate. Which leads some people to hype up their claims.
Hyped up claims are not always so outragous they instantly appear
full of hype. Some of them are subtle, like, "No direct
selling." Which seems like a benefit, because people hate
to sell. In truth, direct selling is network marketing. You
are not as aggressive about it. But you will, and always be
selling something to someone.
Soltuion: Be Realistic
and understand network marketing is a selling business.
Losing Focus
Losing focus is
easy. Thousands of ways to advertise and reach your market exist.
Pick 1 or 2 or 3 of them. Not all of them. Focus on what works,
and drop what doesn't. If you know it's not working after a
few weeks, don't do it anymore. Truly effective advertising
works in just a short time. Not 3 years. Save yourself time
and money and find an alternate way to reach your market once
the way you're using proves itself to be ineffective.
Solution: Focus
only on one, two or three advertising strategies at time. And
focus on them until they prove to be ineffective.
Becoming a Computer
Jocky
A Computer Jocky?
What's that? Computer Jocky's are people who sit there in front
of their computer and try to work their MLM business completely
online. 24 hours per day, 7 days per week. This is just insanity.
While the world wide web does offer more affordable ways to
reach your market. It isn't the only game in town and placing
print ads and sending sales letters to people offline is not
only effective, but sometimes more effective.
Solution: Try advertising
offline as well to expand your reach.
Respectfully,
Joe Schroeder
# # # # #
> Home > Articles:
Main Page
About The Author:
Joe has authored
32 audiotapes, eight manuals, booklets, featured on the cover
of Upline Magazine and Six Figure Income Magazine. Find out
who Joe recommends for generic training and leads.
Visit http://www.BeAMLMHeavyHitter.com
|