3 Forbidden
Psychological Secrets That Force Prospects to Buy
by: Fahad Hassen
What if you can
understand and control your customer’s mind? What if you can
influence, persuade and motivate your customers to buy from
you? Well, I’m not talking about a magic trick or lay down a
lesson of motivation. It’s about understanding the different
reactions made by the human mind in various situations. I’m
going to briefly discuss 3 key aspects of psychological secrets
that you can apply in your promotion efforts for a certain increase
in customer response. They are,
1. Curiosity
2. Because / Reason Why
3. Greed
Curiosity
-----------
What is it? Curiosity can be defined as “the desire to know
the unexplored” in simple terms. People want to know things
that many others don’t know. They like to discover the ‘secrets’
that only some people know. The desire to know is a compelling
force in marketing, so we have:
* Secrets of the
Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying
People don’t want
* How to Diet Successfully
or
* A Guide to Buying Cars
for example. First
set of titles surely outshines the second set of titles because
the former takes advantage of curiosity. You must design your
advertising in a way that arouses curiosity. Getting to see
the powerful of curiosity? (When compared the two sets above)
Because / Reason
Why
----------------------------
Telling people a valid reason for your action is another great
influencer in human behavior. People will trust you if you can
offer a reason for what you are doing. Say you offer a 50% discount
on your digital cameras for the last 10 days in this month.
People are too smart today and start to think it’s probably
because you want to get rid of your defective products or because
its 2 days before the expiry date (in case of food items). Wouldn’t
you and I think the same way when we see a similar message?
Give them a true
believable reason. For example, let’s say you have a slow time
of the year and you want to increase your business during this
period. Make a special, limited time offer. Offer to throw in
an extra free bonus or a special discount simply because it's
your "slow time" and you need to pay your staff anyway.
Don’t you think
people will believe it? If you can give a solid reason for a
particular action, people will have no doubts about what you
say - there is simply very little room for doubt.
Greed
-------
People are greedy - not only for food but for everything in
life. People has “what’s in it for me” syndrome. They want to
know how your product can benefit them. People will buy benefits
and not features. Benefits are “what people get” and features
are “what the product has”. In case of a mobile phone, people
like to see the benefits like,
* Can store over
200 photos
* Supports every color you can see
and not a list
of features like,
* Has a memory
of 6000k
* Supports 16-bit colors
Your best bet is
to list both features and the benefits, so you can ‘sell’ the
benefits and present specific details about the product itself.
You must convince
people that they are benefiting by buying your product. Tell
people how your product can make their life easier. Tell them
how it can save their time. Tell them how it can make them popular.
List and stress as many benefits as you can.
I hope this article
was helpful to you and wish you very good luck and success in
your future marketing efforts.
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About The Author:
Fahad Hassen is the publisher
of “Forbidden Psychological Secrets That Force People to Open
Their Wallets and Give You Money” ebook. In it, you’ll discover
over 25 proven psychological secrets that ‘you’ can apply today
and beat your competition. Goto http://www.mafoor.com/forbidden.
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